The article emphasizes the importance of scenarios in strategic planning and examines how the companies can build and sustain competitive advantage by using scenarios.

"Scenario planning is a discipline for rediscovering the original entrepreneurial power of creative foresight in contexts of accelerated change, greater complexity and genuine uncertainty"

Assume for a moment that you are a part of the think-tank team of a global oil distribution major with interests in different countries. As part of your job you need to design business strategies to achieve the conglomerate's growth plans over the next decade or two. As a first step, you would need to analyze the past and project the anticipated demand and supply for the product in the future.

emphasizes, importance of scenarios, strategic planning, examines, companies, sustain competitive advantage, scenarios,"Scenario planning, original entrepreneurial power, creative foresight, accelerated change, greater complexity, genuine uncertainty

Assume for a moment that you are a part of the think-tank team of a global oil distribution major with interests in different countries. As part of your job you need to design business strategies to achieve the conglomerate's growth plans over the next decade or two. As a first step, you would need to analyze the past and project the anticipated demand and supply for the product in the future.