With globalization trends world over, it is difficult for a nation big or
small, developed or developing, to remain isolated from what is happening around.
For a country like India, which is one of the most promising emerging
markets, such isolation is merely impossible, particularly in the area of
Information Technology (IT). IT has shrunken the world, as a result of this, time and
distance have become non-entities. It has enveloped every aspect of life. In this
changing scenario, banking sector is not an exception. The concept of banking
has drastically changed where technology is the most dominating factor which
helped banks to have a mixed knowledge with innovative products/services to win
the competitive market. Before the electronic era, the entire business was
done manually and a little through computers, but nowadays, every transaction is
done electronically through various e-channels like, ATMs, credit/debit cards,
internet banking, mobile banking, telebanking, EFTs, etc. This is also known as e-banking.
Delivery of bank's services to a customer at his office or home by
using electronic technology can be termed as e-banking. The quality, range and
price of these e-services decide a bank's competitive position in the industry.
Thus, e-banking has facilitated bank customers by providing anytime and
anywhere banking services. But bank customers are unable to take full advantage of
these services due to many reasons. The present paper studies the opinions of
customers regarding e-banking services and the problems faced by them while using
these services. This paper also suggests some strategies to eradicate these problems. |
