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The IUP Journal of Management Research

July '09
Focus

Today, services are playing a dominant role in economic activity across many nations. Among services, banking is the primary one, which holds great stakes in running an economy.

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E-Delivery Channel-Based Banking Services: An Empirical Study
Teaching Concepts of Probability: A Case Study Methodology for B-Schools
Use of Computer-Based Applications: A Study at Different Levels of Management
Analyzing Investors' Attitude Towards Mutual Funds as an Investment Option
Study on 360 Degree Performance Appraisal Systems in Reliance Life Insurance, Udumalpet
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E-Delivery Channel-Based Banking Services: An Empirical Study

-- R K Uppal and Rosy Chawla

This study highlights customer perceptions regarding e-banking services. A survey of 1,200 respondents was conducted in October 2008 in Ludhiana district, Punjab. The respondents were equally divided among three bank groups namely, public sector, private sector and foreign banks. The present study investigates the perceptions of the bank customers regarding necessity of e-banking services, quality of e-banking services, bank frauds, future of e-banking, preference of bank customers regarding banks, comparative study of banking services in various bank groups, preferences regarding use of e-channels and problems faced by e-bank customers. The major finding of this study is that customers of all bank groups are interested in e-banking services, but at the same time are facing problems like, inadequate knowledge, poor network, lack of infrastructure, unsuitable location, misuse of ATM cards and difficulty to open an account. Keeping in mind these problems faced by bank customers, this paper frames some strategies like customer education, seminars/meetings, proper network and infrastructure facilities, online shopping facilities, proper working and installation of ATM machines, etc., to enhance e-banking services.

Teaching Concepts of Probability: A Case Study Methodology for B-Schools

-- Rajkumar Pillay D and Anurag Dugar

In management programs, quantitative methods are taught as a core course leading to a Master of Business Administration (MBA) or an equivalent degree in various universities. This course covers the probability theory and distributions. Teaching the concept of probability to management students is a significant challenge as students come from different graduation streams and do not have any uniform level of understanding of mathematical concepts and complexity of content. In this paper, the authors have used the case study methodology to make students understand the complexity of the probability theory and distribution.

Use of Computer-Based Applications: A Study at Different Levels of Management

-- Khushdeep Dharni, Ravi Kiran and R K Sharma

This paper aims to explore Computer-Based Information Systems' (CBIS) use in manufacturing firms at different levels of management. For this purpose, the data was collected from 26 manufacturing organizations in Punjab. The results indicate that there is a difference in use of CBIS among managers at different levels of management as, middle-level managers are the heaviest users with an average weekly use of 33 h. Lower and top-level mangers were using CBIS for 31 h and 26 h per week, respectively. The results suggest that CBIS users in the manufacturing industry relied more on word processors, spreadsheets and the Internet for carrying out their jobs as compared to using database applications. CBIS is mainly used for automating the routine tasks and for supporting decision making. There is a significant difference in satisfaction level of users across different levels.

Analyzing Investors' Attitude Towards Mutual Funds as an Investment Option

-- B B S Parihar, Rajeev Sharma and Deepika Singh Parihar

Mutual funds are financial intermediaries concerned with mobilizing savings of those who have surplus and the canalization of these savings in those avenues where there is a demand for funds. These intermediaries employ their resources in such a manner as to provide combined benefits of low risk, steady return, high liquidity and capital appreciation through diversification and expert management. In recent times, the mutual fund industry has emerged as the most dynamic segment in the Indian financial system. Reforms in the Indian economic system and the opening up of the economy have been the reasons for the tremendous growth in the Indian capital market. This study analyzes the impact of different demographic variables on the attitude of investors towards mutual funds. Apart from this, it also focuses on the benefits delivered by mutual funds to investors. To this end, 200 respondents of Agra region, having different demographic profiles were surveyed. The study reveals that the majority of investors have still not formed any attitude towards mutual fund investments. The main reason behind this has been observed to be the lack of awareness of investors about the concept and working of the mutual funds. Moreover, in India, mutual funds are back in fashion. By the end of August 2006, the assets under management of mutual funds surpassed the figure of Rs. 300,000 cr. It indicates that there is a lot of scope for the growth of mutual fund companies in India, provided there are funds to satisfy everybody's needs and sharp improvements in service standards and disclosure.

Study on 360 Degree Performance Appraisal Systems in Reliance Life Insurance, Udumalpet

-- C Vijaya Banu and P Umamaheswari

It is vital for any organization to focus on its key resource—human resource—to increase productivity. The performance appraisal system not only evaluates the employees' efficiency, but also expectations and satisfaction regarding the various aspects of their job. As per 360° performance appraisal, questionnaires were used to obtain feedback from the employees themselves, their superiors, peers and customers. The capabilities and execution with regard to business acumen, customer focus, values and ethics, vision and purpose, bias for action, commitment, teamwork, innovation, developing people performance and decision making were considered.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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