The secret of successful retailing is to provide what customers want. Customers might need a lot of things. They need a large collection of good quality merchandise at the lowest possible price, guaranteed satisfaction for every purchase, friendly and quick service and most importantly a pleasant shopping experience. Amazon hopes to cash in on these strengths through its apparel diversification.
The
king of online sales of books, CDs, DVDs, videos and
many other items now wants to be the place to shop for
jeans, shirts, shoes and sweaters. Amazon has come up
with an apparel and accessory store in November 2002
in partnership with more than a dozen branded companies,
like Reebok, Adidas, Gap, Nordstrom, Old Navy, Dockers,
Hugo Boss, Target, Tommy Hilfiger.
With
the apparel store in Amazon's fold, customers can now
shop the Amazon wayi.e., in one convenient place with
easy-to-use shopping cart for well-known apparels, shoes
and accessory's including kids and baby apparels. Launched
in the holiday season of 2002, the Amazon's apparel
store provides the customer with all the necessary tools
and helpful information, such as customer review and
rankings, similarities and lots more, giving them the
benefit of the Amazon experience.
The
company is doing everything to make it click with the
customers. It has also come out with some introductory
offers and promotional certificates to attract customers.
The company made an all out effort to educate the customer
on its apparel store and as a result customers have
come to expect, such typical Amazon information such
as customer reviews and rankings and more.
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