Change
has become inevitable in any organization today. Competition,
consumer choice, diversified product choice, improved
technology, unrestricted trade territories etc. have
contributed significantly to the necessity of bringing
about change in the organization and embracing it as
an ongoing process. Globalization and liberalization
have further fueled the necessity for change. However,
there are various factors that restrict an organization
to adapt change. The various factors are discussed below:
Resistance
to Change: The first and often encountered problem
in any organizational change process is the resistance
of the employees to change. It needs to be understood
that change has to occur at the individual level. Implementing
and managing change in an organization will not be possible
if individuals do not change. The CEO has to play a
crucial role in driving the organization to change.
She/he has to convey to his/her employees the significance
of change in the success of an organization.
Jacques
Nasser, former CEO of Ford Motors had successfully led
his company through a massive transformation process
cruising through the various factors that resisted change.
A company spread across 200 countries and employing
approximately 340000 employees, had to change to face
the challenges in the highly competitive automobile
industry. Traditionally, Ford Motors was used to the
fiefdom policy. In a fiefdom policy, the culture
of sharing ideas was totaly missing. Jacques Nasser,
convinced the employees, the need for a paradigm shift
in approach of the company to take on the growing competition.
Thus, Ford successfully adapted to change. |
