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HRM Review Magazine:
Success Mantra of Hope Cardiac Care Pvt. Ltd.
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Companies have to concentrate on their human resource policies so as to gain competitive advantage and to sustain growth. Hope Cardiac Care Pvt. Ltd., Ahmedabad (Gujarat), is one such company that has focused on HR policies in order to beat the competition. As a result of these practices—its success mantra—the company has succeeded in positioning itself as the leader in cardiac care.

The service sector, which is the boom industry of this century, has some peculiar characteristics and one of them is that "service" is a product which is made and passed on at the same time. Service cannot be kept as inventory, since it has to be directly and promptly delivered. This brings forth an important trait of service—it is essentially a people-oriented industry.

Medical establishments can be classified into two categories: (1) Charitable organizations or public hospitals supported by public funds and (2) Private organizations. As a part of "health" responsibilities of the government, these facilities were earlier established by the government for the care of acute and chronic infectious and non-infectious diseases, maternal and child health, and mental illness. Till late the 1980s, there were comparatively few private hospitals which were run on a small scale basis, whereas large government hospitals existed to serve the common public. However, the 1990s saw the mushrooming growth of private hospitals because of the poor quality of services in public hospitals and increased spending capacity of the general public. The last decade witnessed a phenomenal growth of private healthcare centers. Also, there is a new focus now on health tourism. This has taken a new dimension and has created good potential for business. The impact is that doctors are now opening hospitals in collaboration with businessmen and many other private players have entered the hospital industry.

 
 
 

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