Business ethics and Corporate Social Responsibility (CSR) are essential in a business. Business decisions have many influences that can stretch beyond an office. In this case, the notion of CSR provides a direction for a business to relate with these dimensions and take a note of its social impact. It can contribute towards trust-building through various social initiatives. This article shows how business ethics and CSR are not an attack on the profits but a firm step towards generating it.

Some of the early thinkers, like John Ruskin and Leo Tolstoy, stressed that "honesty" and "integrity" have to be a part of not only merchants' activities but also of other professions. This is more relevant in today's world and is widely acknowledged by all successful businesses globally and is termed as "ethics in business". As a result, "ethics in business" as well as the Corporate Social Responsibility (CSR) have become emergent areas in management studies. Presently, corporates are expected to have an ethical basis on which they conduct their business.

Business ethics are moral principles and standards in a business and are often responsible for holding back companies from looking after only the interest of the shareholders and their profits at the cost of all other considerations. On the other hand, integrity refers to "self-imposed values", adopted by organizations that are focused on establishing a code of conduct for decision-making. Integrity and ethics are both important for international and global business. RT De George, a distinguished Professor of Philosophy and Business Administration at the University of Kansas, has observed that a company's reputation is one of its key assets and opines that "reputation is a result of continuous ethical action and of an ethical corporate culture". But, many times companies resort to unethical behavior driven by varied "compulsions", prominent among which are discussed in the following section.

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