The book throws light on the role of touch, taste, smell, sight and sound in generating brand image. The book discusses about the historic aspects of brand building. It draws a comparison between the traditional way(2D approach) of branding vs. the modern way(5D approach) and speaks of a holistic view of branding. It also showcases how sensory branding helps in developing emotional engagement which results into building brand image.

The book, Brand Sense authored by Martin Lindstrom, is a very interesting one to encounter with. The book shows how our five senses can generate a brand image. The book is based on a research conducted on more than a dozen companies to reveal the importance of sensory organs in building a brand image. Keeping this in mind, the author tries to capture that how marketers should change strategies in order to appeal to customers in a more effective way.

The book, based on the research, depicts that 75% of human feelings evolve through smelling. In this context the book tries to capture the essence of a brand in view point of the sensory organ. The book shows the roles of Touch,Taste, Smell, Sight, and Sound and in building a brand image. The book presents that the creation of a sensory brand is a six-step process.

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