Communication has always assumed paramount importance in
our lives. However, in recent times, we have become more
conscious and aware of the intricacies of personal and professional
communication. This is more so in business, as the main
objective of a professional is to bring the deliverables
on table. The best way to do this is to communicate well
in business. Business communication is thus, assuming hitherto
unknown proportions and dimensions and this trend is expected
to continue. As the world keeps on shrinking into a global
village, the impact of culture, media and technology on
business communication needs to be given its due significance
and researched further.
It is almost 100 years since Mahatma Gandhi said, "In
gentle ways we can change the world." The Gandhian
concept of non-violence is significantly based on dialogue,
discussion and debate to express one's ideas and views,
and to convince others of the stand taken. Similarly, a
police society is known for its penchant to resolve conflicts
and manage crisis through artful and polite communication.
In fact, it is the ability to communicate well that poignantly
sets apart a lady or a gentleman from a crowd. In quite
a similar vein, the erstwhile nuns of Loreto Convent Darjeeling
would frequently impress upon their young students, "All
are born male or female. Few become a man or a woman. But
it is the fewest that become a gentleman or a lady."
The underlying similarity that unifies the above two quotations
is their reference to the importance of communication in
our lives. This commonality of the two quotations is also
indicative of the fact that as a modern and progressive
nation, we have been aware of the need and relevance of
soft skills in the nation building process to a great extent.
The value of communication skills was especially not lost
on our policymakers. What perhaps was missing was the esoteric
appreciation of the fact and its adept and efficient implementation.
This lacuna unfortunately has made a significant dent in
our progress as a modern growing nation.
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