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The IUP Journal of Soft Skills
  

September' 08
Focus

It is commonly accepted that communication skills are very important to survive - in the current corporate environment. The students also do not dispute the fact - that communication skills are crucial for getting good placements and even more so, to be successful in their careers.

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Indian Business Management Students' Perceptions About and Preferences for the Business Communication Course Curriculum
Celebrating Change: The New Paradigm of Organizational Development
Holy Anger: A Soft Touch to the Hard World
An Empirical Study on Students' Soft Skills Inventory Test: Reliability and Non-Parametric Analysis
The Future of Business Communication
Common Artifacts Contributing to Organizational Culture: An Indian Perspective
Personality Profiling of Introverts and Extroverts
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Indian Business Management Students' Perceptions About and Preferences for the Business Communication Course Curriculum

-- Shailja Agarwal

This study assessed the orientation and perceived utility of business communication syllabus amongst Indian students of business administration. Four reasons motivated the study: i) Very little work on the perception of Indian students regarding business communication curriculum has been undertaken; ii) In the fast globalizing Indian corporate sector with increasing presence of MNCs, effective communication skills have assumed a never before importance in any successful manager's skill set; iii) For a non-native English speaking country like India, English is still a foreign and acquired language and hence communication skills in English do not come naturally to Indian students; and iv) Despite all B-school students being intensely aware that communication skills are crucial to their getting and sustaining a job and also of their lack of proficiency in it, most business communication teachers realize the difficulty of getting students to take business communication course seriously (McPherson, 1998).

Article Price : Rs.50

Celebrating Change: The New Paradigm of Organizational Development

-- Rachna Sharma

Change is correlated with pain. As any Organizational Development (OD) consultant will agree, change in organizations is met with general apathy at best and stiff resistance at worst. As the old adage goes, No pain, no gain. How can we then celebrate change? How can we make change a desired future for our people and organizations? Appreciative Inquiry (AI) is the change paradigm that makes this a possibility. Appreciative Inquiry is a process to bring about painless change. It is both a change management method as well as a philosophy of change. It is the most widely accepted and fastest growing change management paradigm for organizations, communities and even nations. This article compares AI with conventional models of change and proposes how through a dialogue involving all concerned, a desired future can be achieved. It explains the AI principles and the 4-D model for positive change.

Article Price : Rs.50

Holy Anger: A Soft Touch to the Hard World

-- Samta Jain, Namrata Mehta and Jyotika Saxena

Anger is among the strongest of all emotions but viewed negatively most of the time by most of the people. Like all other emotions, exhibiting anger is very important for people. To understand anger, approach to it, mode of expression and degree of anger are to be worked effectively as individuals and as part of groups and teams. Sometimes there are situations where anger is required and the managers these days are faking anger and anger management techniques to balance anger. Anger is also an important component of emotional intelligence. In the work place, proper handling of emotions and converting the negative emotions into positive emotions are required, and very essential to make people work to their potential. If anger is not channelized positively, it can trigger disasters for the system.

Article Price : Rs.50

An Empirical Study on Students' Soft Skills Inventory Test: Reliability and Non-Parametric Analysis

-- S A Vasantha Kumara and C Sahasranam

IT and other corporates and some recruitment agencies recruit students of engineering for various positions at the end of their pre-final year. Along with the academic grades, these skills assessment companies and campus recruitment agencies measure candidates' creativity, innovation and soft skills during their multiple hurdle selection process. The measurement and recording of students' creative and innovative talents along with soft skills, is the responsibilty of the institute. This paper is an empirical study on students' soft skills such as creativity, research orientation, ability to work with numbers and text, ability to manage people, organizing and marketing capabilities.

Article Price : Rs.50

The Future of Business Communication

-- Suparna Dutta and Soma Sircar

Communication has always assumed paramount importance in our lives. However, in recent times, we have become more conscious and aware of the intricacies of personal and professional communication. This is more so in business, as the main objective of a professional is to bring the deliverables on table. The best way to do this is to communicate well in business. Business communication is thus, assuming hitherto unknown proportions and dimensions and this trend is expected to continue. As the world keeps on shrinking into a global village, the impact of culture, media and technology on business communication needs to be given its due significance and researched further.

Article Price : Rs.50

Common Artifacts Contributing to Organizational Culture: An Indian Perspective

-- R Jagajeevan and Priya Shanmugam

A good organizational culture not only provides direction to the organization but also to the individual members of the organization. But many people do not have an idea about it. Though they cannot define it, many recognize it. In this paper, we tried to bring out an understanding of organizational culture, as the way things happen in and around organizations. Organizational culture also helps in bringing change. This paper focuses on common artifacts in different sectors that form organizational culture.

Article Price : Rs.50

Personality Profiling of Introverts and Extroverts

-- N Vijaya Lakshmi

The present study was conducted on a sample size of 325 students who were pursuing MBA Program in a premier B-School in India. Cattell's 16 personality factor (16PF) questionnaire was used to study the differences in the personality factors of introverts and extroverts with respect to three global factor measures, viz., anxiety, tough poise and independence.The hypotheses formulated were that, introverts were more on high anxiety, show tender-minded emotionality and were more subdued as compared to extroverts. Logistic regression was carried out and the results supported the hypotheses. The implications of these findings are discussed for the benefit of career counselors and soft skills trainers.

Article Price : Rs.50

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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