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The IUP Journal of Behavioral Finance

September' 08
Focus

The current issue brings forth new concepts in banking terminologyrisk and return involved in Lottery-Linked Deposit Accounts (LLDAs) on one hand and human behavioral aspects and implications of cognitive psychology and anthropology in decision making on the other.

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Personality Type and Investment Choice: An Empirical Study
An Indicator for Internalization of Analyst's Recommendations by Investors
A Review of Literature on Behavioral Cost Allocation with Recommendations for Future Research
Momentum and Reversal Puzzle in Emerging Markets
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Personality Type and Investment Choice: An Empirical Study

-- Manish Mittal and R K Vyas

Investors have certain cognitive and emotional weaknesses which come in the way of their investment decisions. Over the past few years, behavioral finance researchers have scientifically shown that investors do not always act rationally. They have behavioral biases that lead to systematic errors in the way they process information for investment decision. Many researchers have tried to classify the investors on the basis of their relative risk taking capacity and the type of investment they make. Empirical evidence also suggest that factors such as age, income, education and marital status affect an individual's investment decision. This paper classifies Indian investors into different personality types and explores the relationship between various demographic factors and the investment personality exhibited by the investors.

Article Price : Rs.50

An Indicator for Internalization of Analyst's Recommendations by Investors

-- Nissim Ben David

This paper proposes an index for evaluating the internalization of an analyst's recommendations by investors at various points of time that follow the recommendation day. The model is applied to the Israeli stock market for the years 2004 and 2005. The results indicate that investors in the Israeli stock market internalize a recommendation 14 days after its publication. Internalization continues 30 days after the publication day. The importance of this paper is that it is the first time an index for evaluating investor's reaction to analyst's recommendations in various stock markets has been proposed. Such information is valuable, since it can improve investment strategies that follow the publication of an analyst's recommendation. An investor would prefer buying a recommended stock when he expects a large return and would sell it when the recommendation's effect is exhausted.

Article Price : Rs.50

A Review of Literature on Behavioral Cost Allocation with Recommendations for Future Research

-- Ajay Kumar Pillai

The literature on cost allocation has grown in recent years. This paper describes a variety of perspectives on cost allocation, which have been used to develop a framework for consideration of the strategic implications of cost allocation. Seminal works on cost allocation from different dimensions have been examined to establish a framework. Based on this framework, an agenda for additional theoretical and empirical research for cost allocation has been proposed. The relevance of developing a more conceptual framework for cost allocation literature in Indian companies has become quite significant. This paper provides a theoretical framework and a research agenda for researchers and management scholars.

Article Price : Rs.50

Momentum and Reversal Puzzle in Emerging Markets

-- José Luiz Barros Fernandes and José Renato Haas Ornelas

Empirical research about the existence of momentum and reversal phenomena in emerging stock markets shows that momentum profits are in general positive but not always economically and statistically significant. This paper re-examines the momentum and reversal phenomena in 15 emerging markets, using data from 1995 to 2005. The results are quite different from previous literature where significant evidence has been found of reversals in most of the emerging stock markets, even when they were controlled for systematic risk and size. There are many possible explanations for this puzzle. One common interpretation for the momentum phenomenon in the short-term is the slow diffusion of information, leading to an underreaction in the markets.

Article Price : Rs.50

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Behavioral Finance