This is an era of globalization. In today's business context, the single biggest
barrier to the success of any company is lack of cross-cultural understanding. With
companies operating as Multinational Corporations (MNCs), it is very important for the
parent company to understand the culture of different countries it operates in.
This understanding is gained by the managers in the process of transacting with the
host country employees and customers. Understanding and appreciating
intercultural differences ultimately promotes clearer communication, breaks down barriers,
builds trust, strengthens relationships, opens horizons and yields tangible results in terms
of success of business
Globalization, continuous organizational change, and communication technology
are the three driving forces that intensify the traditional challenges of multicultural
teams and additionally introduce new challenges (Liu and Lee, 2008). The growth
of globalization of business has made it vital for people from different cultural
backgrounds to work together (Thomas and Ely, 1996). Managers of MNCs need to understand
the role of intercultural communication competence in achieving cohesiveness in
diverse environments involving global teams. More sophisticated knowledge and training
in intercultural communication skills and multicultural team building are
important (Bennett, 1997). |