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The IUP Journal of Soft Skills
Focus

Besides words, nonverbal communication too conveys who we are and what we do as it reveals our desires, intentions and motivations spontaneously. Nonverbal communication reveals what words fail to express—the true thoughts and feelings—thus making the invisible familiar. It is a crucial skill, be it to build, nurture and sustain relationships or to model excellence at work. Nonverbal communication significantly transforms the heavily stereotyped and mechanical process of communication into an exciting, energetic and refreshing process, as it not only helps to communicate clearly and openly but also to exhibit how we listen and respond. Proxemics, an important part of communication studies deals with the relative positioning of bodies while communicating. In the paper “Proxemics: Some Challenges and Strategies in Nonverbal Communication”, T Prabhu presents some of the characteristics of proxemics, approaches in the study of proxemic behavior of an individual and a culture, and the strategies to be employed to make use of the proxemics for effective communication.

Karl Albrecht, in his book Social Intelligence, mentions that toxic behavior makes others feel devalued, inadequate, angry and frustrated; nourishing behavior on the other hand causes others to feel valued, capable, loved, respected and appreciated. People with high Social Intelligence (SI) exhibit nourishing behavior that acts as a magnet, and people with low SI are antimagnetic. Catherine Joseph and Sree Sai Lakshmi, in the paper “Social Intelligence, a Key to Success”, outline how people with high SI possess magnetic powers that attract others and are friendly, supportive, caring, etc., and are successful in the society, while people, with low SI are less effective.

As unprecedented winds of globalization blow across with fierce speed, changing the outlines of business geography, inability in cross-cultural communication could prove to be perilous and costly. Despite good will and skill competencies, conspicuous cultural differences could contribute to miscommunication and stall understanding. Communication is heavily influenced by the culture in which business operates, and the people in business, their interactions and personalities are largely influenced and impacted by cultural contexts. The paper “Elements in Cross-Cultural Communication Competence: Derivative of a Case Study Comparing Indian and Japanese Communication”, by V Vijaya and Binay Tiwari, focuses on certain individual level elements involved in the cross-cultural adaptation process and proposes a model of awareness, acceptance and accommodation.

Philosophers, with their unwavering commitment to truth, described virtue as the quality of doing what is right and avoiding what is wrong or as the moral excellence of an individual. However, virtue and satisfaction at work are inextricably linked, as once virtue becomes embedded in our character, it can expedite the process of self-transformation, triggering profound commitment. Ronald J Burke and Mustafa Koyuncu, in the paper “Developing Virtues and Virtuous Behavior at Workplace”, explain the relationship between virtues and indicators of work engagement, satisfaction and psychological wellbeing at workplace.

Opportunities for women abound in the business world. Entrepreneurial skills of Indian women have to be nurtured to make them more independent and adventurous to seize the opportunities. Women entrepreneurs may be more successful if necessary business acumen and confidence are enhanced through well-designed training. The paper “An Empirical Study on the Impact of Training and Development on Women Entrepreneurs in Karnataka”, by U M Premalatha, explores the need for imparting training to women to develop entrepreneurial skills and analyzes the impact such training can have.

-- M Showry
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Soft Skills