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The IUP Journal of Soft Skills

Mar'13
Focus

Gone are the days when soft skills have been disregarded and shunned by several managers as being irrelevant or unimportant. Be it a technical expert or maverick, or financial wizard,

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Do Soft Skills Matter? – Implications for Educators Based on Recruiters’ Perspective
Achieving Sustainability Through Internal Communication and Soft Skills
Training Evaluation: Various Approaches and Applications
Effective Body Language in Organizations
Learning Scientific and Technical Terminology (STT) for Successful Professional Communication
Reinventing Management Education in India: An Objective Framework
The Importance of Cross-Cultural Communication
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Do Soft Skills Matter? – Implications for Educators Based on Recruiters’ Perspective

--Deepa S and Manisha Seth

Soft skills are very critical in the workplace today. These skills mirror the ability to communicate and interact with others. They are unique because they emphasize on action. They have become indispensable for every person in the present context. This paper deals with the significance of soft skills for getting a job and for further promotions and progress in the workplace. People who are flexible and have the zeal to understand and learn new technologies are sought after by organizations as part of their growth process. The need to provide training in soft skills is seriously being considered today. This study is an attempt to find out the importance that middle to top level executives, who are involved in recruiting employees, attach to soft skills.

Achieving Sustainability Through Internal Communication and Soft Skills

--Ashu Singh

Internal communication and soft skills are the need of today’s organizations, and sustainability is a major challenge for all. It is the core of branding from the inside out. The internal communication process should address issues related to strategy, processes, people, structure and rewards. The HR function can help in achieving sustainability if the HR strategies for employee development are carefully communicated and integrated with the corporate, business and functional strategies of the organization. The top management has to work closely with all managerial levels. The soft skills, which are as important as hard skills, have a lead role to play in this regard. Measures need to be taken to bridge the gap between managerial hierarchies to leverage the internal knowledge for competitive advantage. Employees have to be motivated to be value creators instead of being workers for the organization. All this requires clear communication between all levels of the management. Only HR people can drive this clarity and bring sustainability by providing the workforce with opportunities for sharing and learning in teams.

Training Evaluation: Various Approaches and Applications

--Mahima Singh

The paper provides a deep insight into the prevalent methods and mechanisms of evaluation of training. It discusses various approaches to training evaluation such as discrepancy evaluation model, transaction model, goal-free model, the Kirkpatrick model and so on. It also presents Paul Kearns’ three-box model that classifies training initiatives. The paper concludes that no single model can cater to all requirements of training evaluation and calls for further research in this regard.

Effective Body Language in Organizations

--Neha Gupta

Nonverbal Communication is an important component of communication. According to most of the social psychologists, nonverbal communication makes up about two-thirds of all communication between two people or between one speaker and a group of listeners. People are more likely to believe that the first things they learn are truths. When the other person or a group absorbs the message, they are focused on the entire environment around them—using five senses in the interaction. According to Deborah Bull, “Body language is a very powerful tool. We had body language before we had speech, and apparently, 80% of what you understand in a conversation is read through the body, not the words. Sight makes up 83% of impact on brain from the information gained during a visual presentation. Taste makes up 1%, hearing makes up 11%, smell 3% and touch 2%.” With such a high percentage of body language in the message being communicated, it is almost impossible to neglect or overlook it. Organizations deal with various means of communication. While cyber communications prevail, it does not mean that gestures and body language can be ignored. Proper use of body language leads to proper code of conduct and the development of an individual in an organization. This paper deals with the importance of body language and some usual errors at workplace.

Learning Scientific and Technical Terminology (STT) for Successful Professional Communication

--S Rukmini

English language and communication skills are gaining importance on a par with technical subjects in higher education and corporate sector. Due to Globalization/Internationalization, English language teaching in Engineering, Sciences and IT education has become mandatory and is accorded equal importance along with other basic and applied sciences. Good command in English language and communication skills has become the mantra for high employability among engineering and management students. Amongst the various language skills, Professional Communication (PC) skills are considered very important for engineers and IT professionals for excelling in their profession. Poor PC skills have been identified by the corporate sector as one of the main factors for the gap between education and employability. Professional communication differs from general communication, in that it requires command over Scientific and Technological Terminology (STT) and domain knowledge. Professional grooming integrates STT along with the required English language and communication skills. The present paper aims to discuss the basics of PC, its importance, the role of STT and how to integrate it into English Language Teaching (ELT). Learning STT serves twin benefits: it not only develops skills for effective PC, but also helps the vernacular medium students to grasp the concepts of basic sciences and technology with complete understanding.

Reinventing Management Education in India: An Objective Framework

--Radha Mohan Chebolu

The increased purchasing power of the middle-class segment in India has led to a tremendous rise in the number of individuals opting for professional education, specially management education, the roots of which can be traced back to the successful experimentation of economic liberalization and privatization of some Public Sector Undertakings (PSUs). The key transformation happening across the spectrum of higher education in the wake of the rising demand for technical and managerial personnel is further identified with the active involvement of private entrepreneurs in various forms. Against this backdrop, management education should aim to provide quality education and creative manpower to meet the business demands as per the global standards. This study aims to find solutions to some of the demands emerging in the context of reforming management education. The analysis and findings of the study are based on a critical examination of trends in the management education and student community in conjunction with industrial classes.

The Importance of Cross-Cultural Communication

--Vitthal Gore

India is a symbol of unity in diversity where people following different cultures and religions live together. It has been a land of hope for many who came from different parts of the world and became its part and parcel. In the course of time, every culture has maintained its identity and protected its interests and uniqueness. The Indian image of unity in diversity has been consistent for years because of the bonding that exists between people of different religions, castes, creed, color, attire, etc., that makes them live in unity, solidarity and firm conviction of oneness. English language, with its own predetermined constraints, has helped Indians to understand one another much better to face the challenges of the 21st century. When it comes to language teaching and learning, the language patterns of Indian languages pose a hindrance for learning English. In fact, none can get rid of one’s past, especially the language. The influence of one’s mother tongue becomes an obstacle in the process of adopting any foreign language. The cultural diversity in India and all over the world is quite substantial and detrimental to the process of successful cross-cultural communication. So it is necessary to train the present and future generations to understand the different cultures of various countries so that communication becomes an exciting experience and leads to better understanding and cooperation.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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