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The IUP Journal of Knowledge Management

Apr'16
Focus

Teleological theory is one of the basic process theories of change, characterized by an event sequence and generative mechanism. There will be an event sequence of envision/set goals, implement goals, dissatisfaction, and search/interact.

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Teleological Dynamics of Organizational Performance: From Process to Practice and Perfectionism
The Role of Competition, IPRs and Labor in FDI Inflows/Outflows, GDP Growth and Industry Value-Added
Real-World Data Analytics in Global Pharmaceutical Marketing
Management of Innovation: The Case of IT and Pharmaceutical SMEs
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Teleological Dynamics of Organizational Performance: From Process to Practice and Perfectionism

--Sidharta Chatterjee

Workforce education forms one of the core aspects of organizational learning which aims for performance as well as efficiency. Learning is goal-oriented in business organizations. Organizations’ activities are highly-oriented towards customer satisfaction. Organizations learn from practice and delivery of services to meet consumer needs and necessities. Perfection, efficiency and smart practices define today’s multinational organizational culture. But how do the multinational organizations achieve such perfections in their business operations? This paper addresses this issue by linking teleological aspects of learning and practice to performance, adoption of routines, and learning-induced adaptation in order to explain how they achieve “perfection” in practice and operations. Further, the paper attempts to study a particular aspect of organizational (teleological perfectionism) process by modeling scenarios which define goaloriented organizational learning and adaptation, and underpins how such teleological processes effectively benefit organizations in the long run. Conclusions drawn up from an example being modeled in this paper suggest that teleology, or teleological dynamics play significant role in shaping today’s organizations and help explain some (or high) degree of perfectionism in their operations.

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The Role of Competition, IPRs and Labor in FDI Inflows/Outflows, GDP Growth and Industry Value-Added

--Georgios I Zekos

The protection of Intellectual Property Rights (IPRs) has not been harmonized across jurisdictions. There is a need to investigate the influence of IPR protection on Foreign Direct Investment (FDI) for different host jurisdictions. The link between the strength of a state’s IPRs regime and its degree of growth is theoretically unclear. The current analysis shows that IPRs protection is an important variable in attracting FDI. The indices zekipr1a/ zekipr3/zekipr4/zekipr5 in a linear modeling investigation give a positive result regarding the impact of IPRs upon FDI inflows which means that our indices (zekipr1a/ zekipr3/zekipr4/zekipr5/zekipr6 produced by different ways of the quantitative expression of IPRs law) are useful instruments for economic and econometric analysis.

Real-World Data Analytics in Global Pharmaceutical Marketing

--Badal Rath and Surjit Kumar Kar

Randomized Controlled Trials (RCT) data continues to be the gold standard as evident for clinical safety and efficacy. It supports product registration and prescriptions in pharma and healthcare. RCTs provide data in the real-world clinical settings; however, their controlled nature within the real world is a limitation. Moving from controlled environment into real-world settings gives a true picture of the medication effectiveness along the patient treatment pathway. Healthcare decision makers are demanding real-world evidence to support clinical effectiveness and safety before approval in addition to RCTs and also to support various healthcare policy developments. Real-World Data (RWD) provides data to various stakeholders, e.g., payers who are looking for cost-effectiveness; physicians to effectively manage patients; and providers looking towards reducing healthcare delivery cost. RWD gets generated via various sources but the fastest methods being observational studies and patient registries. Post-marketing studies also generate RWD which are now frequently being asked by the regulators for demonstrating efficacy, quality, and safety. This shift in trend from RCTs to real-world data has marketing implications since pharmaceutical and healthcare marketers customize the marketing messages with the help of data generated from the RCT and other evidences generated during the clinical trials. The shift from RCTs to real-world data needs a shift in focus from RCT to real-world evidences from marketing and sales perspectives. This research paper focuses on the use of RWD analytics in pharmaceutical and healthcare marketing.

Management of Innovation: The Case of IT and Pharmaceutical SMEs

--Nomita Sharma

It is a well-known fact that Small and Medium-sized Enterprises (SMEs) play a prominent part in worldwide economy. In India, the contribution of SMEs is about 45% of the gross turnover in the manufacturing sector and 40% of total exports. These companies are also a source of employment to many people and contribute maximum to the country’s economy. Knowledge has been recognized as a major determinant of competitive edge. And it has replaced traditional factors with knowledge factors. The results show that innovation has a positive impact on the size of the enterprise, and also on its performance. This paper analyzes case studies of some enterprises in information technology and pharmaceutical sectors. Information technology firms tend to innovate more due to their impact on the other sectors. More competition in the past has pushed these enterprises into more innovative activities. These case studies present the background information, management of innovation, factors that influence innovation, and resources of innovation that affect implementation of innovative practices in SMEs. Some enterprises are startups, while some are decade-old companies which have grown with time. The factors that influence innovation are opportunities, new business proposition, high cost of existing product, aim to have more market share, to be the market leader and to provide affordable technical solution to everybody.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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