| COVER
STORY India's
Job Boom : Look Who's Hiring
- - Amita Singh
For
the bright and ambitious B-School graduates, who look for opportunities beyond
the tried and tested sectors, the emergence of sectors like retailing, real estate
and entertainment augurs well. However, jobs in these sectors have their own set
of challenges.Gone are the days when the young and talented B-School graduates
would be content with joining the established and entrenched sectors like Fast
Moving Consumer Goods (FMCG), consumer durables, or financial services. The emergence
of a slew of sectors, hip and happening, like realty, entertainment, and retailing
has just broadened the choices for fresh MBAs.
© 2007 IUP . All Rights Reserved
COVER
STORY Retail
Boom : The Great Job Rush
- - N Vijaya Lakshmi
Retailing
is fast emerging as one of the most happening sectors in the country. Together,
with the other allied sectors, it offers great job opportunities.India is in the
midst of a retail boom against rising disposable incomes of middle class households.
Now, it is the sixth most attractive retail business destination in the world.
After agriculture, retailing has emerged as the second largest sector in employment.
According to a study done by Associated Chambers of Commerce and Industry of India
(Assocham), the size of the market is projected to more than double by 2008, against
the present size of Rs. 5,88,000 cr, growing at around 36% every year till 2008.
© 2007 IUP . All Rights Reserved
PERSONALITY
DEVELOPMENT Effective
Communication : An Essential Component of Success
- - Ghali Durga Vyshnavi
In
today's knowledge-based society, effective communication skills are essential
for success.Communication as a tool is important for our day-to-day dealings,
be it at the college, at the corporate or in our personal life. It is a conscious
study of the said processes and an understanding of what really comprises it.
The importance of communication-be it verbal, written, spoken or emoted-has come
to a lot of scrutiny in the recent years. Everyone understands that technical
skills alone are of no use in today's world, if they are not communicated properly
to the desired recipient/recipients. Different processes of communication are
experimented with and tried out.
© 2007 IUP . All Rights Reserved
PERSONALITY
DEVELOPMENT Achieving
Personal Excellence
- - Vikas Shrotriya
The
path of Personal Excellence (PE) is paved through the timeless principles and
sound ethics. Conscious efforts are needed to prepare for success, to recover
from setbacks, to achieve success and to sustain personal development.For human
beings, it has always been an endeavor to achieve PE, as it is always typical
to perform qualitative analysis. Moreover, each individual defines excellence
in his own terms, which hazes the situation. It is necessary to have common parameters
for measuring and evaluating the outcome of any performance. However, achieving
PE is an individual's choice. Each of us is brought up in different environment
and possesses different set of beliefs and values.
© 2007 IUP . All Rights Reserved
IN
FOCUS Kaizen
: The Mantra for Success
- - S Rita and Sr. Lowrancia
Kaizen
is about achieving continuous improvement through change in the ongoing organizational
culture. It is about building systems in the organization, which consistently
question whether there is a better way. When applied to the workplace, Kaizen
means continuous improvement involving everyone i.e., treating managers and workers
alike. The aim of Kaizen is to eliminate waste in all systems and processes through
combined team effort. Kaizen is a company-wide philosophy oriented towards continuous
improvement. In business organizations, it applies to continuous improvement of
both managers and employees. The main idea is to maintain and improve work standards,
delegating the responsibility to the workers.
© 2007 IUP . All Rights Reserved
IN
FOCUS Global
Warming : From Debate to Action
- - A Anand
It
is time for the global economy to employ a concerted effort on a continuous basis,
to seek out opportunities and design measures to reduce the global warming and
consequent climate changes. The global warming is mainly caused by the emission
of carbon dioxide and other greenhouse gases from industrial processes, fossil
fuel combustion and human activities. Fossil fuels like methane and carbon dioxide
trap heat near the surface through a process known as the "Greenhouse Effect",
a natural phenomenon. However, human activities like the burning of fossil fuels,
discharge gigantic volume of greenhouse gases into the atmosphere, which are raising
the planet's temperature and destabilizing the climate.
© 2007 IUP . All Rights Reserved
CYBER
WORLD Web
2.0 : Connect, Create and Collaborate
- - V Venkateswara Rao
Web
2.0 has been growing leaps and bounds and the usage is multiplying year-by-year.
Web 2.0 technologies will make an impact on the corporate world in a big way.
In this informational global society, the World Wide Web (WWW) emerged as one
of the powerful publishing medium. However, it has been seen as a fairly one-sided
affair in many respects. It is now regarded more as a participatory platform with
the help of blogs, wikis and other communication tools. Now anyone can publish
their views and contribute to an ongoing "conversation" in which knowledge is
shared, discovered and created through Web 2.0, a powerful tool for connectivity,
communication, collaboration and creativity.
© 2007 IUP . All Rights Reserved
BUSINESS
ENVIRONMENT India
Inc. : The Great Surge
- - N Janardhan Rao
From
being hunted to becoming the one on the prowl, it has been a great transformation
for India Inc. Yet, it is a long way before corporate India can takeover the world.Buoyed
by a booming economy, the success of knowledge-based industries, the easy availability
of credit and a new self-confidence to achieve global scale, India Inc. is finally
coming of age. Indian companies no longer fear competition and don't need to depend
on cheap labor and lower costs to take on rivals elsewhere in the world.
© 2007 IUP . All Rights Reserved
BUSINESS
ENVIRONMENT Contract
Farming : Future of Rural India
- - Vijay Kumar Mishra and P Hanumantha Rao
Contract
farming will help farmers, who are in jeopardy due to the non-performance of the
agricultural sector at the desired level.Indian agricultural sector is at the
crossroads. The pride and honor of the country is now in isolation. Its share,
as a contributor to the Gross Domestic Product (GDP) is continuously declining
since economic reforms. The growth and development of the agricultural sector
is very vital, as a significant portion of the total population depends on it
today even after approximately 60 years of independence.
© 2007 IUP . All Rights Reserved
BUSINESS
ENVIRONMENT Social
Entrepreneurs : Bridging the Gaps
- - N Janardhan Rao
As
a new breed, the entrepreneurs begin to underline their strong presence in the
business arena, from opportunities and the risks arising from socio-political
issues.ot all enterprises are driven by a profit motive. If it sounds a little
exaggerated, blame it on the low visibility factor. Nevertheless, it is a fact.
A new breed of entrepreneurs is taking the plunge-not for profit sake, but for
something noble, i.e., social change. Unlike the business world, social entrepreneurs
are driven by creative individuals who question the status quo, exploit new opportunities
and their ultimate goal is to remake the world for better.
© 2007 IUP . All Rights Reserved
HRM
HR
Metrics and Benchmarking : Leveraging the Business End Result
- - K Sangeetha
Today, HR metrics is the holy grail of an organization in order to have a
significant impact on its long-term performance.Accomplishing organizational excellence
in the current competitive business scenario is a continuous process which demands
high performance throughout the organization. This decade has seen a radical transformation
in the face of Human Resource Management (HRM) and it can no longer be treated
as a paltry support function but as a strong strategic partner of the organization,
through HR Metrics interventions.
© 2007 IUP . All Rights Reserved
MANAGEMENT
EDUCATION Higher
Education Services : Marketing Challenges
- - Manishankar Chakraborty
The
success of an institute of higher learning is not solely dependent on the physical
evidence. The balance is maintained between the physical evidence and people,
notably faculties and staff with the right process in place. Marketing mix has
always been the fundamental of strategy formulation for all the marketers. Analyzing
and interpreting all the four P's namely, Product, Price, Promotion, and Place
is fundamental for all the strategies, be it related to promotional offers, setting
up of distribution channels, territory allotment to salesforce, etc. Product marketers
considered these variables as the foundation brick for every marketing and related
activities.
© 2007 IUP . All Rights Reserved
MANAGEMENT
EDUCATION Education
: Scope and Potential for Tomorrow's Needs
- - B Padmapriya
The
article made a brief attempt to explore the gaps or weak spots in our present
education system in general and the details of the inputs that can go a long way
to fill the gaps and make the system more effective, wholesome and robust."Knowledge"
is the key mantra for tomorrow's world. Education is slowly orienting not only
towards wholesome knowledge, but also towards training in special skills, attitudes,
culture, spirituality and much more. More and more companies spend their valuable
time and money to train, to stay ahead; their methodology includes various active
games, role plays, adventure and culture camps, spiritual camps and also training
in yoga, meditation, relaxation and so on.
© 2007 IUP . All Rights Reserved
FINANCE
Accounting
for Intangibles : Challenge to Corporate
- - Ashok Kumar Panigrahi
Though
the importance of intangibles is widely acknowledged, identifying, measuring and
reporting intangibles have raised questions.Persistent competitive pressure induced
by globalization, deregulation and technological changes have forced the companies
to rely on continuous innovations for the survival and growth. Innovation in turn
is primarily achieved by the investment of the intangible assets. It is, therefore,
hardly surprising that in recent times intangibles have become an important issue
of discussion, both in the academic and corporate world.
© 2007 IUP . All Rights Reserved
BOOK
REVIEW Monday
Morning Mentoring : Ten Lessons to Guide You Up the Ladder
- - Author : David Cottrell, reviewed by N Janardhan Rao
Leadership
demands multiple skills and a prospective leader has to tune his personality accordingly.
Through a story, the author drives home the important characteristics of a leader.In
an easy and lucid style, the author, David Cottrell identifies the essential skills
for quality leadership and management. The book packs the author's wisdom and
his wide-ranging business experiences by introducing an inspirational story of
Jeff, a successful corporate manager. Jeff has been leading a team and experiencing
good sales and better profits year after year.
© 2007 IUP . All Rights Reserved. |
