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The IUP Journal of Organizational Behavior

April '08
Focus

Research in the field of Organizational Behavior (OB) is heavily dependent on the availability of reliable and validated instruments.

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Revalidation Process for Established Instruments: A Case of Meyer and Allen's Organizational Commitment Scale
Motivation in ITES Industry: Dimensionality with Reference to Herzberg's Theory
Effect of Organizational Structure on Organizational Effectiveness through Face-to-Face Communication
Organizational Learning: A Comparative Study of Indian and Multinational Organizations
Effect of Emotional Intelligence on Occupational Self-Efficacy
Vicious Circle of Attrition in the Bpo Industry
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Revalidation Process for Established Instruments: A Case of Meyer and Allen's Organizational Commitment Scale

- -R Krishnaveni and N Ramkumar

The paper focuses on the process of revalidation of established research instruments in a new context. It demonstrates how Meyer and Allen's Organizational Commitment Scale was revalidated for application in India. Data were collected from 120 respondents from a number of auto-ancillary industries. Appropriate statistical software packages were used to assess reliability, validity, and unidimensionality of each sub-scale. Confirmatory factor analysis was done through Partial Least Squares (PLS) Modeling to prove the dimensionality of the scale. The instrument was found to have high reliability and validity in the Indian context. The general methodology illustrated in the study can be used by the researchers to validate their instruments in different organizational settings.

Article Price : Rs.50

Motivation in ITES Industry: Dimensionality with Reference to Herzberg's Theory

- -Mihir Dash, Anubha Singh and Vivekanand

The concept of motivation in general and Herzberg's two-factor theory in particular, has been the subject-matter of research for long and continues to be relevant. This study attempts to explore the constituents of `motivators' and `satisfiers' in an ITES (Information Technology Enabled Services) organization in India. The findings of the study are discussed and interpreted in the light of the changing work environment.

Article Price : Rs.50

Effect of Organizational Structure on Organizational Effectiveness through Face-to-Face Communication

- -Tirumala Santra and Vijai N Giri

The paper analyzes the effect of organizational structure on organizational effectiveness through Face-to-Face (FtF) communication. Data were collected from 324 employees from various organizations in India. It was found that organizational structure was a predictor of organizational effectiveness. Centralization and formalizationdimensions of organizational structurewere found to be positively correlated with organizational effectiveness. FtF had a significant and positive relationship with the organizational structure. FtF was neither a predictor of organizational effectiveness nor a mediating variable for the relationship between organizational structure and organizational effectiveness.

Article Price : Rs.50

Organizational Learning: A Comparative Study of Indian and Multinational Organizations

- -Vaneeta Aggarwal and P T Srinivasan

Intellectual labor has become the most important factor of production in the recent years. Organizational learning has become increasingly important as a sustainable competitive strategy for the survival of organizations in today's fast changing environment. Organizational learning was studied in the manufacturing and information technology sectors in the Indian and multinational companies operating in India. In both the sectors, organizational learning was higher (with higher learning score and lower learning dissatisfaction score) in multinational companies operating in India as compared to their Indian counterparts. The study has implications for enhancing organizational learning in the Indian organizations.

Article Price : Rs.50

Effect of Emotional Intelligence on Occupational Self-Efficacy

- -Neerpal Rathi and Renu Rastogi

The relationship between Emotional Intelligence (EI) and Occupational Self-Efficacy was studied on 112 scientists in a number of research organizations, using the emotional intelligence scale developed by Hyde, Pethe and Dhar and occupational self-efficacy scale developed by Pethe, Chaudhari and Dhar Correlation and regression analysis have revealed that emotional intelligence has a positive relationship with occupational self-efficacy and is found to be one of its significant predictors. The study implies that people with higher emotional intelligence are more effective employees as compared to those with lower emotional intelligence.

Article Price : Rs.50

Vicious Circle of Attrition in the Bpo Industry

- - Santoshi Sen Gupta and Aayushi Gupta

Business Process Outsourcing (BPO) is growing at a phenomenal pace. It has become a mantra of employment. Despite its momentous growth and bright future, the BPO industry continues to suffer from very high attrition rates. New employees come with a lot of enthusiasm but their motivation gets depleted as job realities unfold with the passage of time. Reviewing the earlier research, the paper identifies the main causal agents responsible for high attrition in the BPO industry and argues that there is a vicious circle of attrition because `Low Perceived Value' drives the employees to quit which further lowers the perceived value. This has implications for further research on BPO industry.

Article Price : Rs.50
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Organizational Behavior