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Interview
Young Technocrat
Business is an exciting journey which very few people get a chance to experience.
Anup Tapadia is the Founder of Pune-based TouchMagix Media Pvt. Ltd., a revolutionary media in advertising.
It can convert any wall or floor into an interactive surface engaging a consumer in a whole new brand experience.
The company has several products like MagixFloor, which is an interactive technology by TouchMagix. Magix
Wall, Template Showcase and many interactive products are being provided the company.
Anup bagged two masters degrees in Computer Science at the age of 21he is an alumnus of the University
of California, San Diego. At the age of 14, he became the world's youngest professional to pass the
Microsoft Certifications (MCSD, MCSE, MCDBA) and has a vision to make India an innovation hub to develop
world-class products and start-ups.
-- Interviewed by
MP Vishali
from IUP,
Hyderabad.
© 2009 IUP. All Rights Reserved.
PERSONALITY
Positive Attitude: A Panacea to Workplace Problems
-- Vidya Pai C
Organizations are fast becoming leaner and flatter. People are forced to
work harder and for longer hours. Budget cuts, hiring freeze, downsizing
and restructuring have become very common. Economic downturn and
unrest everywhere is the time when organizations need their people to come
together and give their best shot. It is difficult to have absolute control over what occurs
in our company or in our personal lives. The way we choose to greet the
day, approach work and people at work and react to things is fully within our
control and depends entirely on our attitude. Now, more than ever, in a slowing
economy and resultant job insecurity, maintaining a positive attitude is critical.
Positive people help to create the right atmosphere for others, while being
highly productive and motivated themselves. They project a positive image
of themselves, and through them that of the company they represent,
while interacting with customers. All of these prove vital to the success of
any organization. This article attempts to highlight the importance of a
positive attitude in freshers and current employees in a slowing economy.
© 2009 IUP. All Rights Reserved.
B-SCHOOLS
Bringing Industry into the Classroom: A Challenge for B-Schools
-- Bholanath Dutta
For years, academia and industry have been operating in separate domains.
The complex nature of business and fresh challenges in new economy have made
it imperative for both the parties to come closer, work together and
create synergies. The better opportunities in industry in terms of career
development and pay and perks attract the best talent to the corporate sector.
Very few people from the industry join academics. Most of the faculty
members in B-Schools are pure academicians without any industry experience and
even many PhDs also do not have any industry exposure, leading to further widening
of the gap between industry expectations and classroom learning. This
article focuses on the importance of industry experience in management education
and further strengthening the industry-academia interface.
© 2009 IUP. All Rights Reserved.
GENERAL MANAGEMENT
Lateral Thinking
-- Pratibha Jenifer Andrade
This article aims at understanding more on the development of lateral
thinking and its significance on businesses through a few examples. It throws light on
how and why schools should impart lateral thinking education for young and
budding managers.
© 2009 IUP. All Rights Reserved.
COVER STORY
Rethinking B-School Education
-- Ronald J Burke
Too many B-School graduates seem motivated by greed; they appear to be
more interested in how much money they can make for themselves than in the
long-term welfare of their employees and organizations, or in making the world a
better place.
© 2009 IUP. All Rights Reserved.
COVER STORY
Global Economic Meltdown: The Impact on B-Schools
-- Gary Oster and Kathleen Patterson
Without doubt, the current global economic crisis is far-reaching; one
cannot escape the reality of this new age and time we find ourselves in. Due to the
far-reaching implications of the present global economic meltdown, the effect is
even being felt in the academia, and has had a profound effect on
B-Schools throughout the world.
© 2009 IUP. All Rights Reserved.
GENERAL MANAGEMENT
Case Study: As a Teaching Tool
-- Shweta Prakash
These days teaching and learning styles are moving from lecture-based
activities towards more student-centric activities. Case studies are an increasingly
popular form of teaching in management and have an important role in developing
skills and knowledge in students. Educational research has shown that case studies
are useful pedagogical tools in management education.
© 2009 IUP. All Rights Reserved.
INDUSTRY
Recession and the
Indian Retail Industry
-- Pooja Mengi
Though India's association with the US is limited in terms of trade, it
is significantly associated with financial flows from the US. The global liquidity
crisis has hit India's growth story. Since the markets are interlinked, the impact of
the downturn has been shared by all sectors. Retailers are quick to suffer the
effects of slowdown, but often slow to recover. A tough self-assessment and a
critical scan of the external environment can help retailers on where to focus. This
article studies what has been learnt from past recessions and suggests approaches
for the retailer to survive during tough times.
© 2009 IUP. All Rights Reserved.
ECONOMY
The Global Economic Meltdown: An Analysis
-- Prof. Biswaranjan Parida
Recession is a part of the business cycle. Instead of panicking, the whole
world should come together and take necessary action to alleviate the misery.
© 2009 IUP. All Rights Reserved.
HRM
Pink Slip Without Pain
-- Pushpa Kataria
This article highlights the concept of pink slips, the role of HR
managers/HRD, and advises against handing over pink slips as not the only option left
for organizations hit by troubled times, because, it might, in fact, do them
more damage than good in the long run.
© 2009 IUP. All Rights Reserved.
BUSINESS ENVIRONMENT
Economic Growth vs. Environmental Degradation
-- Nabanita Bhuyan
The article critically analyzes the need of growth and the interface
between economic development and environmental degradation. The article also
analyzes whether the underdeveloped countries can allow environmental degradation
to continue till they attain higher income levels.
© 2009 IUP. All Rights Reserved.
BOOK REVIEW
Teaching of Management: An Experience of Learning to Teach
-- Author: lshwar Dayal
Reviewed by V Rajini
This book is an excellent treatise on the art of teaching management. The
author has given step-by-step guidelines backed by personal experiences on how
to develop a distinctive study of management program. The book offers honest
and practical insights on the patterns and practices of imparting
management education, as followed in most management institutions across India.
© 2008 Ishwar Dayal. All Rights Reserved. IUP holds the copyright for the review. | 
