The IUP Journal of Management Research

Volume 24, Issue 2, April 2025

ISSN :0972-5342

Impact Factor: 2; Acceptance rate: 40%; Turnaround time: 8-10 months

A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database

It is a quarterly research journal focusing on Strategic management, Innovation, Entrepreneurship, Marketing, Organizational growth and Sustainability strategies, HR policies and management of HR, Organizational culture, Training and development, Management of loyalty, Governance and ethics, etc.

Focus Areas

  • Strategic Management   |  
  • Innovation   |  
  • Entrepreneurship Senior Management   |  
  • Marketing   |  
  • HRD   |  
  • Finance & Control   |  
  • Governance & Ethics   |  

Current Issue

Volume 24, Issue 2, April 2025
Major Factors Influencing Online Shopping Behavior: A Quantitative Study

Author: Siddharth Chandel, Vijayta, Vikas Kumar and Aniket Bachlass

Published Online: April, 2025

DOI: 10.71329/IUPJMR/2025.24.2.5-35

Keywords: Online shopping behavior, Consumer influences, E-commerce dynamics, Consumer preferences, Survey data, E-commerce

Influence of Emojis in Shaping Gen Z’s Purchase Intentions: A Study in the Context of Brand Communication

Author: Saswati Chakraborty and Pradeep Krishnatray

Published Online: April, 2025

DOI: 10.71329/IUPJMR/2025.24.2.36-58

Keywords: Emo jis, Emotional expression, Positive af fect, Purchase intention, Relationship norm orientation

Influence of CRM Practices on Student Satisfaction and Loyalty in Afghanistan’s Private HEIs

Author: Ahmad Yasir Rasoolyar and Y Muni Raju

Published Online: April, 2025

DOI: 10.71329/IUPJMR/2025.24.2.59-83

Keywords: Customer relationship management (CRM), Customer satisfaction, Customer loyalty, Higher education institutions (HEIs), Kabul, Afghanistan

Long-Term Impact of Sustainable Agricultural Practices in India: A Longitudinal Analysis

Author: Sohini Dutta, Sania Sami and S Roychowdhury

Published Online: April, 2025

DOI: 10.71329/IUPJMR/2025.24.2.84-112

Keywords: Agricultural sustainability, Economic sustainability, Environmental sustainability, Social sustainability

Supply Chain Resilience Strategies Amid Sea Level Rise: A Systematic Literature Review

Author: Ramya Singh and Manish Mishra

Published Online: April, 2025

DOI: 10.71329/IUPJMR/2025.24.113-126

Keywords: Global warming, Resilience, Supply chain management, Sea level rise, Environment

Archives


Volume 24, Issue 1, January 2025
Impact of Farmers’ Demographic Factors on Their Satisfaction with E-Commerce Platforms

Author: Sowrav Biswas and Tiny Tanushree Gohain

Published Online: January, 2025

DOI: 10.71329/IUPJMR/2025.24.1.5-31

Keywords: E-commerce platforms, Farmer satisfaction, Age, Education, Digital transformation, ANOVA

Factors Influencing Social Media Addiction: A Study on Students in Punjab

Author: Payal Nanda and Aditya Sharma

Published Online: January, 2025

DOI: 10.71329/IUPJMR/2025.24.1.32-49

Keywords: ANOVA, Families, Social media addiction, Smartphone, Students

Working Capital Management in Selected Indian IT Companies: A Comparative Analysis

Author: Ruby Mittal and Netra Pal Singh

Published Online: January, 2025

DOI: 10.71329/IUPJMR/2025.24.1.50-69

Keywords: Working capital management, Liquidity ratio, Liquidity, Working capital, Motaal test

Influence of Knowledge Sharing and Normative Commitment on Employee Performance: A Study on Private Hospitals in Tamil Nadu

Author: R Cynthia Sheeba Cathrin and U Syed Aktharsha

Published Online: January, 2025

DOI: 10.71329/IUPJMR/2025.24.1.70-85

Keywords: Normative commitment, Job satisfaction, Knowledge sharing, Employee performance