ISSN :0972-5342
Impact Factor: 2; Acceptance rate: 40%; Turnaround time: 8-10 months
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly research journal focusing on Strategic management, Innovation, Entrepreneurship, Marketing, Organizational growth and Sustainability strategies, HR policies and management of HR, Organizational culture, Training and development, Management of loyalty, Governance and ethics, etc.
Author: Siddharth Chandel, Vijayta, Vikas Kumar and Aniket Bachlass
Published Online: April, 2025
DOI: 10.71329/IUPJMR/2025.24.2.5-35
Keywords: Online shopping behavior, Consumer influences, E-commerce dynamics, Consumer preferences, Survey data, E-commerce
Author: Saswati Chakraborty and Pradeep Krishnatray
Published Online: April, 2025
DOI: 10.71329/IUPJMR/2025.24.2.36-58
Keywords: Emo jis, Emotional expression, Positive af fect, Purchase intention, Relationship norm orientation
Author: Ahmad Yasir Rasoolyar and Y Muni Raju
Published Online: April, 2025
DOI: 10.71329/IUPJMR/2025.24.2.59-83
Keywords: Customer relationship management (CRM), Customer satisfaction, Customer loyalty, Higher education institutions (HEIs), Kabul, Afghanistan
Author: Sohini Dutta, Sania Sami and S Roychowdhury
Published Online: April, 2025
DOI: 10.71329/IUPJMR/2025.24.2.84-112
Keywords: Agricultural sustainability, Economic sustainability, Environmental sustainability, Social sustainability
Author: Ramya Singh and Manish Mishra
Published Online: April, 2025
DOI: 10.71329/IUPJMR/2025.24.113-126
Keywords: Global warming, Resilience, Supply chain management, Sea level rise, Environment
Author: Sowrav Biswas and Tiny Tanushree Gohain
Published Online: January, 2025
DOI: 10.71329/IUPJMR/2025.24.1.5-31
Keywords: E-commerce platforms, Farmer satisfaction, Age, Education, Digital transformation, ANOVA
Author: Payal Nanda and Aditya Sharma
Published Online: January, 2025
DOI: 10.71329/IUPJMR/2025.24.1.32-49
Keywords: ANOVA, Families, Social media addiction, Smartphone, Students
Author: Ruby Mittal and Netra Pal Singh
Published Online: January, 2025
DOI: 10.71329/IUPJMR/2025.24.1.50-69
Keywords: Working capital management, Liquidity ratio, Liquidity, Working capital, Motaal test
Author: R Cynthia Sheeba Cathrin and U Syed Aktharsha
Published Online: January, 2025
DOI: 10.71329/IUPJMR/2025.24.1.70-85
Keywords: Normative commitment, Job satisfaction, Knowledge sharing, Employee performance