The IUP Journal of Management Research

Volume 25, Issue 2, April -June 2026

ISSN :0972-5342

Impact Factor: 2; Acceptance rate: 40%; Turnaround time: 8-10 months

A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database

It is a quarterly research journal focusing on Strategic management, Innovation, Entrepreneurship, Marketing, Organizational growth and Sustainability strategies, HR policies and management of HR, Organizational culture, Training and development, Management of loyalty, Governance and ethics, etc.

Focus Areas

  • Strategic Management   |  
  • Innovation   |  
  • Entrepreneurship Senior Management   |  
  • Marketing   |  
  • HRD   |  
  • Finance & Control   |  
  • Governance & Ethics   |  

Current Issue

Volume 25, Issue 2, April -June 2026
Artificial Intelligence in Personal Finance: Implications for Sustainable Financial Behavior

Author: Yuvaraj Halage and Bharathkumar K K

Published Online: April, 2026

Keywords: AI-based personal finance, Financial behavior, Sustainable financial decision-making, FinTech adoption, Behavioral finance

An Investment-Normalized Sustainability Efficiency Analysis of Green Banking in India

Author: K Senthil Velan, Abhiraj Kulkarni, Chaitra Hebbar and Jayashree M

Published Online: April, 2026

Keywords: Green finance, Green banking, ESG performance, Sustainability efficiency, Carbon efficiency, Environmental impact measurement, Investment-normalized sustainability metrics

Determinants of Purchase Decisions and Their Impact on Customer Experience in the Hair Care Industry

Author: Mallesh P, Anupama Sundar D and Pradeep M P

Published Online: April, 2026

Keywords: Customer experience, Recommendations, Price, Brand loyalty, Packaging and purchasing

AI-Driven Personalization in Life Insurance: A Systematic Review of Gen Z Consumer Behavior

Author: Kunal Mitra Mustaphi and Lakshmi K S

Published Online: April, 2026

Keywords: Artificial intelligence, Generation Z, Life insurance, Consumer behavior, Systematic literature review

Agentic AI for ESG-Aligned Supply Chain Resilience in Apparel SMEs: A Multi-Agent Framework and Illustrative Simulation

Author: Kunal Mishra and Balaji Setty

Published Online: April, 2026

Keywords: Agentic AI, Multi-agent systems, ESG governance, SME supply chains, Apparel and textiles, Supply chain resilience, Value alignment, Federated learning

Influence of Organizational Culture on Employee Engagement in Indian Hospitals: A Comparative Perspective

Author: Awantika Garg and Aditi Veda

Published Online: April, 2026

Keywords: Employee engagement, Organizational culture, Indian hospitals, Predictive analytics, AI in HR, Public vs. Private sector, Indore, SDGs

Exploring the Content Features of Vertical Video Marketing

Author: Astik Upadhyay and Aditi Naidu

Published Online: April, 2026

Keywords: Vertical video marketing, Content features, Short-form video, Digital marketing, Social media marketing

Impact of AI Technologies on Student Learning and Engagement in HEIs

Author: Rachana Jain, Aditi Veda and Pooja Verma

Published Online: April, 2026

Keywords: Artificial intelligence (AI), Higher education institutions (HEIs), Student learning, AI-enhanced learning, Technology integration, Quantitative research

Impact of Gender Diversity on Whistleblowing Intentions in IT Organizations

Author: Sowmya K and Rachana B T

Published Online: April, 2026

Keywords: Gender diversity, Frauds, Whistleblowing, Workplace, Inclusion

Archives


Volume 25, Issue 1, January-March 2026
Social Norms and Key Drivers Shaping Fast Food Consumption Choices in Urban India

Author: Ratish C Gupta and Manish Mittal

Published Online: January, 2026

Keywords: Fast food consumption, Social norms, Perceived behavior, Urban consumers, Consumption psychology

Citation Patterns in Job Stress and Coping Research: A Bibliometric Analysis

Author: Anjali Nath* and Rekha Dhingra

Published Online: January, 2026

Keywords: Bibliometrics, Citations, Citation analysis, Coping, Stress, Top cited

What Motivates Gig Economy Workers?

Author: Sunita Saha and Sumanta Dutta

Published Online: January, 2026

Keywords: Gig Economy, Gig workers, skilled jobs, digital platforms

Sustainability at ITC: Lessons for HEIs

Author: V Venkata Narayana and A Kanaka Durga

Published Online: January, 2026

Keywords: Sustainability, ITC, Lessons, HEIs