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The IUP Journal of Soft Skils

March' 08
Focus

Negotiations, whether personal or professional, are part and parcel of our daily life. However, the hue of these negotiations changes with the context. Corporate negotiations are often hard-nosed and are approached with a win-lose attitude.

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Business Negotiations: A `Soft' Perspective
The Intelligent Act of Emotions
Interpersonal Skills of Professional Women : A Psychological Approach
Executives and the Stress Factor
Modeling Employer Branding Communication : The Softer Aspect of HR Marketing Management
Therapeutic Communication: Developing Professional Skills
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Business Negotiations: A `Soft' Perspective

-- Reena Raj

The realization that soft skills, an essential attribute in the modern way of life, is the key to attain competitive advantage, has made it the crying need of the hour, predominantly in the corporate domain. Along with the discussion of soft skills and their significance in nurturing global business competencies, this article also purports the portrayal of negotiations as essential soft skills for performance effectiveness - both individual and organizational. Negotiations have become a vital ingredient of the collaborative and team-based business environment. The various strategies of negotiation and the significance of fostering effective negotiation skills are discussed at length. As the emerging businesses are laden with conflicts, disputes and their settlement, negotiation has become a fascinating terminology in the turf of trade and commerce. This certainly emphasizes the need to pay more attention to the soft aspects of negotiation.

Article Price : Rs.50

The Intelligent Act of Emotions

-- Subhashini P

With the world now treading on the path of high packed innovation and increasing competition, the ingredients required to ensure effective functioning of an individual have also changed. Gone are the days when IQ remained the force to reckon with. Today, the tide has, without any doubt, shifted to EQ - the emerging force in the world of intelligence. Over the last decade, there have been several research studies conducted on emotional intelligence. These studies point out the significance of emotional intelligence in professional effectiveness. Emotional intelligence not only facilitates work performance but also plays a vital role in team related and leadership issues. The benefits of emotional intelligence at the workplace suggest the need to train employees on emotional intelligence, which would benefit both the individual employees and the organizations at large. The present article is an attempt to highlight the importance of emotional intelligence in personal and professional spheres.

Article Price : Rs.50

Interpersonal Skills of Professional Women : A Psychological Approach

-- R Krishnaveni and R Thamaraiselvi

Interpersonal communication is the `master key' to success in every profession. However, it is so intrinsic to our current office-life situations that overcoming the natural barriers like anger, fear, anxiety, etc., and also achieving effectiveness during the interpersonal process is undoubtedly becoming a complex act. This may be due to the high influence of fast track changes in the socio-economic and cultural aspects of professional lives. Especially, women face communication challenges when they tend to expose their feelings to others in the workplace and this may sometimes lead to conflicting issues or even cause damage to professional relationships. Hence, a descriptive research was undertaken among women academicians to identify the psychological barriers at the workplace for communicating effectively with others. About 50 women from reputed educational institutions were chosen at random as samples and a questionnaire was used to ascertain their commonly suffered psychological barriers that intrude into their workplace interactions. An initiative was made to correlate some highly influencing factors with interpersonal effectiveness and also to test their significance in the process. Statistical tools like Correlation, Regression and Independent Sample t-test were adopted to substantiate the findings of the study. Some suggestions were furnished to mitigate the natural blocks in the process and to build strong professional relationships with others. This survey can help the professional women to understand the psychological influence in the interpersonal process and to try and overcome them by revitalizing their communication style in their office-lives. The study can be further extended to women working in other fields like banking, insurance, hospitals, hotels, manufacturing, etc., in order to optimize their interpersonal skills and ultimately empower them throughout their career.

Article Price : Rs.50

Executives and the Stress Factor

-- Suvarna Sen

Stress is an experience. Psychologists have noticed that, to a large extent, it is our perception that determines a stress to be eustress or distress. Instances of executive stress are rising rapidly in today's fiercely competitive business environment where senior executives combat mental and physical exhaustion. With increasing work hours and a new technology involving laptops, e-mail and mobile phones, executives can never really `switch off'. Stress affects not only the physical and mental health of the individuals but also the financial health of the companies. Keeping this in mind, this article attempts to probe into the what(s) and the why(s) that executives perceive or not as stress.

Article Price : Rs.50

Modeling Employer Branding Communication : The Softer Aspect of HR Marketing Management

-- Soumya Gaddam

Considering the past research studies, `Employer Branding' has been one of the "hottest strategies in employment". It is an international concept where the demand is for skills and competence. By creating brand images, employers are struggling to differentiate themselves in both internal and external environment. `Branding' is a term by itself which gives a taste of innovative and creative possessions. On the same lines, `Employer Branding' is also very prominent in the Human Resource Management (HRM) field and acts as one of the communication magic tools for acquiring and retaining the talent in this fast changing technological era. This article, through illustrative examples, provides a holistic perspective on employer branding and the application of concepts of employer branding used for attracting and retaining the talent pool. It gives valuable insights into the practices of HR executives and how they are related to employer branding. The article further discusses different factors like psychological motives, organizational cultures, values and branding strategies, which influence the HR executives to attract and retain the employees in the organization. The concept of `employer branding communication' helps the companies to differentiate themselves from the other companies in the field.

Article Price : Rs.50

Therapeutic Communication: Developing Professional Skills

-- Herschel Knapp

Therapeutic Communication: Developing Professional Skills, written by Herschel Knapp, a mental health clinician, is a book dealing with therapeutic communication. Therapy comprises of communication, which facilitates the emotional and cognitive exchanges between the therapist and the client. Communication has different connotations in personal and business settings. This book tries to introduce the basic communication skills and principles used in therapeutic settings. The skills illustrated in the book help in building rapport and in increasing understanding. Independence, self determination and empowerment are the skills which the clients develop over a period of time.

Article Price : Rs.50

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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