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The IUP Journal of Business Strategy

June '09
Focus

Managing change is an essential part of business strategy. However, change management is complex and thus hard to achieve successfully. In order to measure change, we need to measure performance differences in a firm—both pre and post-change..

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Models of Change Management: A Reanalysis
Performance Analysis of Family Managed Business vis-à-vis Professionally Managed Business in the Indian IT Industry: A Study of Satyam Computer Services Ltd. vs. Infosys Technologies Ltd.
Business and Brand Strategy: A Framework for Integration
Perspectives in Strategic Management - A Critique of Strategy Safari: The Complete Guide Through the Wilds of Strategic Management
Inventory Optimization Using Kanban System: A Case Study
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Models of Change Management: A Reanalysis

-- Jose Mathews

The complexity and the underlying tensions that characterize the change process of organizations point to the existence of dynamic forces that pervade the entire arena. A simple `soft' approach does not solve all the problems encountered in the change process. Different models of change management were analyzed and reveal the predominant effect of behavioral processes compared to the required need for non-behavioral processes that actually steer the path of change. Along with people, structure and resources determine the success of the change initiative. The paper presents a Five Forces Dynamic Activational Model that attempts to secure a blend of hard and soft factors of change management.

Article Price : Rs.50

Performance Analysis of Family Managed Business vis-à-vis Professionally Managed Business in the Indian IT Industry: A Study of Satyam Computer Services Ltd. vs. Infosys Technologies Ltd.

-- Kartikeya P Bolar

There are many arguments related to the performance of Family Managed Business (FMB) and Professionally Managed Business (PMB), especially in the case of shareholder value creation. This study attempts to compare the performance of two Indian firms in the Indian IT Sector, Infosys Technologies, a professionally managed firm and Satyam Computer Services, which can be considered as a family managed business, and explores the relationships between different performance measures and the comparative performance analysis of these firms in creating shareholder value.

Article Price : Rs.50

Business and Brand Strategy: A Framework for Integration

-- Henrik Uggla and Daniel Filipsson

This article discusses the integration of brand and business strategy for the benefit of a more holistic and seamless strategy development in the future. The cornerstones of business strategies and brand strategies are discussed and presented in an integrative framework with business strategy, brand strategy and market opportunity space. A checklist of questions for business and brand managers is presented and finally, future research areas are discussed.

Article Price : Rs.50

Perspectives in Strategic Management - A Critique of Strategy Safari: The Complete Guide Through the Wilds of Strategic Management

-- Vaibhav Shekhar

Researchers in strategic management have tried to categorize various streams of thought in this field into few groups for better assimilation. Strategy Safari: The Complete Guide Through the Wilds of Strategic Management, by Mintzberg, Ahlstrand and Lampel is one of the outstanding books in this area which coalesces strategic thinking from 1960s into ten broad schools of thought. The purpose of this article is to critically analyze this book and to delve deeper so as to gain further insights in different streams of business strategy. Further, the article also compares different streams of thought presented by different authors along with the thought process presented in the book.

Article Price : Rs.50

Inventory Optimization Using Kanban System: A Case Study

-- B Vijaya Ramnath, C Elanchezhian and R Kesavan

Just-In-Time (JIT) manufacturing technique was first developed by Toyota Motor Corporation under the name Toyota Production System (TPS) and is referred to as JIT manufacturing in the US. Today, JIT manufacturing is a widely practiced manufacturing technique all over the world. This philosophy aims at achieving perfection in manufacturing through continuous improvement of quality and elimination of non-value added processes.

Article Price : Rs.50
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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