Sep'19


The IUP Journal of Business Strategy

ISSN: 0972-9259

A 'peer reviewed' journal indexed on Cabell's Directory, and also distributed by EBSCO and Proquest Database

It is a quarterly journal that focuses on Business models; Entrepreneurship, creativity and innovation; Change management, Operational excellence, Leadership, Turnaround strategies and Mergers & acquisitions. Also deals with Innovations in Corporate Structure for better results, Competition management strategies, etc.

Privileged access to Online edition for Subscribers.

Focus Areas
  • Business Models
  • Entrepreneurship
  • Creativity and Innovation
  • Change Management
  • Operational Excellence
  • Leadership in Turnaround
  • Mergers & Acquisitions
CheckOut
Article   Price (₹) Buy
External Factors Determining the CSR Initiatives of Manufacturing Firms in India: A Case Study Analysis
50
Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses
50
Humanitarian Action: A Strategic Perspective of Developmentalism
50
       
Contents : (Sep'19)

External Factors Determining the CSR Initiatives of Manufacturing Firms in India: A Case Study Analysis
P Kavitha

This paper explains the external factors influencing manufacturing firms to engage in Corporate Social Responsibility (CSR) activities by using a case study approach. Both institutional and stakeholder theoretical frameworks were used for analysis. Along with internal factors, external factors also played a very important role in engaging corporates in socially responsible activities. The main external forces are governmental pressure through various policies and regulations, pressure from Non-Governmental Organizations (NGOs), pressure from civil society and others who are suffering from the negative externalities created by the firm. The findings suggest that HLL Lifecare Limited, a public sector enterprise, is an example of engaging in socially-responsible activities because of governmental policies and laws, which act as the main external factors pressurizing the firm. For a private sector company like Kitex Garments Limited, civil society groups, action council, NGOs and the government are the main external factors influencing the firm to participate in CSR activities. Among the factors, civil society plays a very crucial role, and the company realizes that without the support of the civil society they cannot survive in the long run.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses
Sharafat Hussain

The human senses must be understood so that it helps in understanding the consumption processes where individual behavior and decision making are important factors. Sensory marketing is an innovative marketing strategy to stimulate a customer’s relationship with a brand, which fosters an enduring emotional connection that optimizes brand loyalty. This paper deals with what constitutes sensory marketing, i.e., visual marketing, auditory marketing, olfactory marketing, tactile marketing and gustative marketing and its possible impact on consumer behavior through various reviews of literature. The study concludes that the challenge for the marketers is to research, understand and stimulate all five senses of the consumers that can lead to a shift in the consumer behavior, directly influencing the sales, profits and market share.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Humanitarian Action: A Strategic Perspective of Developmentalism
Laetitia Tosi, Gilles Paché and François Fulconis

During acute humanitarian crises, the emergency is to take action in order to save as many lives as possible by setting up several human and material means very rapidly. Once the pressing emergency is over, the questions of reconstruction and rehabilitation arise, and more broadly, that of development. The paper looks into humanitarian development action by suggesting a strategic framework to better understand its stakes. In reference to the theoretic trends of organized strategic action and of strategy-as-practice, it introduces the original matrix highlighting six cases of humanitarian development action. The aim is to underline the diversity rather than the homogeneity of the possible approaches depending on the existence of contextual game rules and practices of strategic actors.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Upload Articles
Click here to upload your Articles

Journals


Magazines


Articles of the Month
ISBN: 978-81-314-2793-4
Price: ₹250
Payment by D.D. favouring
"ICFAI A/c IUP", Hyderabad

Reach us at
info@iupindia.in
Tel: +91 8498843633