Dec '20


The IUP Journal of Business Strategy

ISSN: 0972-9259

A 'peer reviewed' journal indexed on Cabell's Directory, and also distributed by EBSCO and Proquest Database

It is a quarterly journal that focuses on Business models; Entrepreneurship, creativity and innovation; Change management, Operational excellence, Leadership, Turnaround strategies and Mergers & acquisitions. Also deals with Innovations in Corporate Structure for better results, Competition management strategies, etc.

Privileged access to Online edition for Subscribers.

Focus Areas
  • Business Models
  • Entrepreneurship
  • Creativity and Innovation
  • Change Management
  • Operational Excellence
  • Leadership in Turnaround
  • Mergers & Acquisitions
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Article   Price (₹) Buy
Small Businesses Survival and Success: An Exploration of Socioeconomic Motivators and Restraints
50
Strategic Orientation Towards Internal Customers: The Success Mantra of Volkswagen
50
Managing Business, the Sustainable Way
50
Overcoming the Challenges Faced by University Students Pursuing Business Research in Presenting Meaningful and Relevant Literature
50
       
Contents : (Dec'20)

Small Businesses Survival and Success: An Exploration of Socioeconomic Motivators and Restraints
Manoj K Sharma and Poonam Sharma

The purpose of the study is to understand the segment of businesses which are neither part of the informal sector nor covered under government definitions of SMEs. This segment falls somewhere in between these two. This study examines their socioeconomic motivators which encouraged them to choose and continue in small business activities. Factors restraining further growth have also been explored due to which they fail to rise and come under SMEs definition. Nineteen Likert-style statements were used to determine the start-ups' socioeconomic motivations. This study revealed that socioeconomic factors like the need to provide financial support to family, government policies and perceived alternative employment opportunity significantly affect the decision to undertake small business and later performance of the business. Also, respondents reported many factors which they perceive to have led to the stagnant growth of their businesses. The findings of the present work can be used as a reference to work out policies to encourage self-employment. Small business owners too can benefit by being aware of the problems or barriers which normally come and halt the expansion plans. Also, the study contributes to small business literature in the form of motivators and restraints which affects the seedbed of entrepreneurship directly.


© 2020 IUP. All Rights Reserved.

Article Price : Rs.50

Strategic Orientation Towards Internal Customers: The Success Mantra of Volkswagen
Manoj Kumar Sharma and Sonali Sharma

Highly motivated, loyal and satisfied workforce is a key to corporate success. It results in new innovations, increased productivity, improved performance, higher profits and growth for the organizations. In the modern hypercompetitive era, the knowledge and skills of human resource are acknowledged as a source of differentiation from the rivals and creation of a sustainable competitive advantage. Due to such importance, companies spend a lot of time, money and effort in recruiting the right talent and designing attractive remuneration packages to ensure their retention. This act of pleasing their people, however, creates issues in ensuring accurate distribution of net income among all the factors of production, ultimately affecting the company's overall performance. In this light, the present paper attempts to examine the impact of employee compensation strategy on firm financial performance, using the case of Volkswagen Group. Data for the period 1991-2017 has been collected from the company's annual reports and analyzed using the regression method. The results show that Volkswagen Group gives the maximum proportion of its net income to its employees in the form of wages, salaries and other benefits. This strategy of delighting its people has a significant positive impact on its financial performance, measured using sales revenue.


© 2020 IUP. All Rights Reserved.

Article Price : Rs.50

Managing Business, the Sustainable Way
Nitu Saxena

anaging businesses in a sustainable way is not only a necessity from the ecological point of view but also from the perspective of a long-term strategic vision for growth and sustenance of business operations. The paper explores various aspects related to sustainable development and examines the initiatives taken by large corporates in the arena of sustainability. Sustainability as a strategy seems to be a panacea for all the troubles of the world, but as we go deeper into the practical issues involved, the story is not a fairy tale. Corporate sustainability has to take care of three pillars of sustainable development: economic, social and environmental. Faltering at any level affects the company's image and equity. This paper also presents case studies of the Tatas and the Mahindra group.


© 2020 IUP. All Rights Reserved.

Article Price : Rs.50

Overcoming the Challenges Faced by University Students Pursuing Business Research in Presenting Meaningful and Relevant Literature
Polycarpe Feussi, Emmanuel Innocents Edoun and Lawrence Kok

The purpose of this paper is to investigate the literature survey challenges encountered by graduates and postgraduates in their research report and offer a strategy to overcome these trials. Three groups of students constituting a total of 103 from three private South African institutions were used in the research proposal phase to conduct the survey. Although often used in qualitative but acceptable in quantitative research, convenient sampling was used to collect data from students in a form of cohort in a longitudinal experimental quantitative method by means of continuous assessments test during the research methodology classes with the main focus on the literature review. Suspecting the lack of variables, operationalization and poor translation of business research problem from anecdotal into scientific problem has led to the testing of the area. It was found that when the students are able to define the variables and conceptualize the research correctly, they are able to offer meaningful and appropriate literature.


© 2020 IUP. All Rights Reserved.

Article Price : Rs.50

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