Jun'19


The IUP Journal of Business Strategy

ISSN: 0972-9259

UGC Approved Journal @ Sl.No: 46869

A 'peer reviewed' journal indexed on Cabell's Directory, and also distributed by EBSCO and Proquest Database

It is a quarterly journal that focuses on Business models; Entrepreneurship, creativity and innovation; Change management, Operational excellence, Leadership, Turnaround strategies and Mergers & acquisitions. Also deals with Innovations in Corporate Structure for better results, Competition management strategies, etc.

Privileged access to Online edition for Subscribers.

Focus Areas
  • Business Models
  • Entrepreneurship
  • Creativity and Innovation
  • Change Management
  • Operational Excellence
  • Leadership in Turnaround
  • Mergers & Acquisitions
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Article   Price (₹) Buy
A Moderated Mediation Analysis of Supportive Work Environment, Motivation to Transfer and Training Transfer in the Small and Medium Retail Firms in Saudi Arabia
50
Building a Customer-Centric Supply Chain Strategy: Enhancing Competitive Advantages
50
Green Lifestyle Dimensions and Cultural Orientation of the Users of Green Products: A Conceptual Analysis
50
Adventure Tourism: What Drives the Indian Consumer Towards It?
50
       
Contents : (Jun'19)

A Moderated Mediation Analysis of Supportive Work Environment, Motivation to Transfer and Training Transfer in the Small and Medium Retail Firms in Saudi Arabia
Siddhartha S Brahma and Haimanti Chakraborty

This study examined how motivation to transfer mediated the relationship between supportive work environment (supervisor support and peer support) and transfer of training. Furthermore, the role of job involvement as a moderator was also explored in the mediated model. Based on a sample of 221 individuals of 30 firms from the retail consumer goods industry of Saudi Arabia, it was found that motivation to transfer fully mediated the relationship between supervisor support and training transfer. But the relationship between peer support and training transfer was partially mediated by motivation to transfer. The moderated mediation analysis showed that motivation to transfer mediated the relationship between supportive work environment (both supervisor and peer support) and training transfer only among individuals with high job involvement. Theoretical and practical implications of the findings were then discussed.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Building a Customer-Centric Supply Chain Strategy: Enhancing Competitive Advantages
Pankaj M Madhani

Customers are crucial to any business, as without customers, there will be no sales; and without sales, there will be no revenue and profits. Hence, there is a lot of attention on ‘customer-centricity’. With competition now at the supply chain level, competitive advantage comes from the ability of supply chain partners to co-ordinate and integrate strategies aimed at satisfying the ultimate customers of the supply chain at a relatively low total cost. Customer-centric supply chain strategy provides an approach to respond to these challenges as it strives to match supply and demand, thereby driving down costs and simultaneously improving customer satisfaction. This study works in this direction to underline the significance of customer-centric supply chain strategy. The study also provides supporting matrix to underscore the various attributes of customer-focused supply chain strategy; develops 4Rs (responsiveness, resilience, reliability and realignment) framework for building customer-centric supply chain strategy; and formulates a value creation framework to emphasize the overall benefits in terms of improved firm performance.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Green Lifestyle Dimensions and Cultural Orientation of the Users of Green Products: A Conceptual Analysis
Sunpreet Kaur Sahni and Maneet Kaur Osahan

Green products can be defined as recyclable, biodegradable, less energy consuming with no trace of harmful emission, and not polluting the environment. The increase in degradation of the natural environment has led to the evolution of green products. The objective of this paper is to understand the dimensions pertaining to the lifestyle and the cultural orientation of the users of the green products with respect to the Indian consumers. There is a need to suggest a framework that links certain specific cultural dimensions with green purchase behavior along with the cultural orientation of the users of the green products in the Indian context. Therefore, it becomes imperative to comprehend the impact of the green lifestyle and cultural orientation on the purchase intention of green products. To this end, the paper examines the green lifestyle patterns and the cultural orientation of the users of green products. Further, the paper offers implications for the marketers as to how to frame their marketing and promotional strategies so as to stimulate the consumers’ willingness to buy green products.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Adventure Tourism: What Drives the Indian Consumer Towards It?
Sriram Soundararajan and Upasana Singh

The third largest foreign exchange earner for India is tourism, which accounts for 7.5% of the country’s GDP. The direct contribution of tourism and hospitality to the GDP of India was $98.17 bn in 2018 and is forecasted to be around $194.69 bn in 20271. The George Washington University and The Adventure Travel Trade Association and Zola Consulting survey in FY2013, estimated the global market at $263 bn. This study is important given the growth potential the sector offers to the country’s economic growth. The paper reports the findings from an initial pilot study conducted in India involving a sample of 200 respondents who are actively pursuing adventure sports. The results of the initial pilot study are interesting and show that involvement, attitude and destination image are the primary drivers that propel the target respondents to destination visit intention and word-of-mouth intention. The study has its limitations as it ignores the influence of some variables, such as place attachment and destination attraction, and psychological variables, such as impulse and hedonism. The authors suggests that in future, the study can be expanded to factor in these parameters too. Future research directions and implications for marketers are discussed.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

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