Oct'19


The IUP Journal of Management Research

ISSN: 0972-5342

A 'peer reviewed' journal indexed on Cabell's Directory,
and also distributed by EBSCO and Proquest Database

It is a quarterly research journal focusing on Strategic management, Innovation, Entrepreneurship, Marketing, Organizational growth and Sustainability strategies, HR policies and management of HR, Organizational culture, Training and development, Management of loyalty, Governance and ethics, etc.

Privileged access to Online edition for Subscribers.

Focus Areas
  • Strategic Management
  • Innovation
  • Entrepreneurship Senior Management
  • Marketing
  • HRD
  • Finance & Control
  • Governance & Ethics
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Article   Price (₹) Buy
Online Channel Adoption Intent of Customers for Financial Products
50
Is the Onslaught of T20 Cricket Influencing How Test Cricket Is Played? – A Formative Assessment
50
Research Note
A Brief Note on the Role of Ethical Leadership in Higher Education Institutions for Sustainability
50
       
Contents : (Oct' 2019)

Online Channel Adoption Intent of Customers for Financial Products
V Uma Maheswari and Uma Chandrasekaran

There is an inextricable link between money market and foreign exchange (forex) The purpose of the study is to develop a comprehensive model on consumers’ acceptance of online channel for financial products by integrating variables from existing models and by adding relevant new variables. A survey was conducted to collect data from respondents in India, aged 25 years and above, employed/ self-employed, who have bought at least one financial product online and have at least one insurance product online or offline. The conceptual model was tested through PLS-SEM, and it was inferred from the analysis that the marketers can play a robust role in making the online channel complementary to the offline channel by maintaining the website quality through information and system quality, which in turn will have a favorable influence over behavioral intention towards online channel via the consumers’ perceived usefulness, perceived ease of use and perceived benefits.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Is the Onslaught of T20 Cricket Influencing How Test Cricket Is Played? – A Formative Assessment
Subhasis Ray

The oldest and longest format of cricket, i.e., Test cricket, has been played since 1877; the 50-over One Day International (ODI) format has been in existence since 1971. The smallest and youngest format, i.e., Twenty Twenty International (T20I) started only in 2005. But mass acceptance of the shortest version of cricket was epitomized by the success of the franchise-based Indian Premier League (IPL) that started in 2008. Buoyed by the success of IPL, many other countries followed suit. Even a 10-over format (T10 league) got ICC’s approval in 2018. The shorter the game, the less is the time commitment from spectators and even more is the competition. These, in turn, help penetrate new countries and ensure more thrill. These lead to more eyeballs in terms of TV, digital media and ground spectators, which ensure more money being poured in. The lure of big money made cricketers, including the budding ones, embrace T20 format. Even established cricketers are retiring from Tests to stretch their T20 career. The present work uses a metametrics framework for conducting formative assessment of the influence of 20- over cricket match on Test cricket. Various advanced statistical analyses were conducted on the secondary data available at www.cricinfo.com between April 1, 2000 and March 31, 2016. The study revealed a number of startling facts quite contrary to common perception, e.g., Test matches have become more decisive; they yield higher run rate; and the matches are getting over faster post IPL. Tests are showing positive trends with respect to ‘batting contribution of tailenders’ and ‘percentage score in boundaries’ which are encouraging from a viewer’s point. There is a negative trend for ‘runs scored per wicket’, and cricketers may need to place more ‘value’ on their prized wickets.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Research Note
A Brief Note on the Role of Ethical Leadership in Higher Education Institutions for Sustainability
Indu Rao

Higher Education Institutions (HEIs) play a vital role in the sustainable development of a country. The efficiency of the HEIs is related to three types of sustainability, i.e., social, environment and economic. Given a large and complex network of educational institutions in India, it is believed that HEIs contribute majorly to the overall development of the country through education of its people. However, there are several challenges to the efficient working of educational institutions.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

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