The IUP Journal of Management Research

ISSN: 0972-5342

A 'peer reviewed' journal indexed on Cabell's Directory,
and also distributed by EBSCO and Proquest Database

It is a quarterly research journal focusing on Strategic management, Innovation, Entrepreneurship, Marketing, Organizational growth and Sustainability strategies, HR policies and management of HR, Organizational culture, Training and development, Management of loyalty, Governance and ethics, etc.

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Article   Price (₹) Buy
Efficiency Evaluation of Indian General Insurance Companies
What Engages the Salesforce Optimally in Real Estate Sector: A Study
Usefulness of Facebook: A Study of Users' Perception
Contents : (Jan' 2020)

Efficiency Evaluation of Indian General Insurance Companies
Mahesh Chand Garg and Swati Garg

The aim of the present paper is to evaluate the efficiency of the Indian general insurance companies and to find out the reason for their inefficiency. The paper intends to rank these companies on the basis of their efficiency. 12 general insurers are studied using Data Envelopment Analysis (DEA) for a period of 12 years, i.e., from 2005-06 to 2016-17. The study is based on secondary data collected from annual reports of insurers and Insurance Regulatory and Development Authority of India (IRDAI). The study concludes that not more than one-third of the insurers are found to be technically efficient. Pure technical efficiency was observed for 50-75% insurers. This makes it clear that the main reason for inefficiency is the scale inefficiency. The same is reinforced by super-efficiency results. Public sector companies should reduce their scale dimension and private sector companies should work for the enhancement of their scale dimension, so that they can achieve the most productive scale size and become more efficient.

© 2020 IUP. All Rights Reserved.

Article Price : Rs.50

What Engages the Salesforce Optimally in Real Estate Sector: A Study
Venkateswarlu Karumuri and S Rajani

Wholehearted engagement in the given work on the part of the employees is becoming a problem to the organizations as the expectations of the employees are different from one another. The present paper tries to understand the various drivers of salesforce engagement in the real estate sector in Visakhapatnam, Andhra Pradesh, India. A structured questionnaire is used to elicit responses from the salesforce working in real estate companies in Visakhapatnam. Factor analysis is used to identify the significant salesforce engagement drivers. The results are of help to the real estate sector to engage the salesforce in an optimum manner by concentrating on these vital drivers.

© 2020 IUP. All Rights Reserved.

Article Price : Rs.50

Usefulness of Facebook: A Study of Users' Perception
Parinda V Doshi

There is a constant increase in the usage of Social Networking Sites (SNSs) around the world. People use SNSs for varied purposes like remaining in touch with family and friends, building new relationships, developing business, sharing information, spending time, entertainment purpose, etc. Facebook, Twitter, LinkedIn, YouTube, Instagram, WeChat, etc. are some of the most popular SNSs in the world. Different SNSs have dissimilar features and applications which help in fulfilling the varied needs of the users. Due to dissimilarity in features and applications, different SNSs are used for different purposes. It is also observed that perception of their usefulness differs among the users of the site, resulting in a difference in the purpose and proportion of their usage. The present study was conducted to identify the drivers of usefulness of 'Facebook' for individuals and society. All the drivers under study were found to have a positive and significant correlation with the perception of usefulness for society, while a few drivers were found to be significantly correlated with the perception of usefulness for individuals.

© 2020 IUP. All Rights Reserved.

Article Price : Rs.50

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