Published Online:January 2025
Product Name:The IUP Journal of Management Research
Product Type:Article
Product Code:IJMR020125
DOI:10.71329/IUPJMR/2025.24.1.32-49
Author Name:Payal Nanda and Aditya Sharma
Availability:YES
Subject/Domain:Management
Download Format:PDF
Pages:32-49
The present study analyzes social media addiction among students in the age group of 12-20 years studying in the educational institutions of Amritsar district, Punjab. It explores the association of personal smartphone, demographics, family background with social media addiction. Convenience and snowball sampling methods were used to collect data from 88 students using a questionnaire, and their responses were analyzed using descriptive statistics, chi-square test, fisher’s exact test, independent t-test, one-way ANOVA and Welch ANOVA on SPSS 20. The results revealed that 87.5% of the respondents used social media platforms irrespective of the availability of personal smartphone, and 21.6% had an average social media addiction score of more than 3, indicating their addiction to such platforms. It revealed a significant association of social media usage, time spent on social media, and purpose of using social media with personal smartphone. The study also disclosed that mean values of social media addiction were significantly different for respondents belonging to nuclear and joint families and based on qualification of the respondents’ mothers. The results of the posthoc Turkey test show that social media score is significantly lower in the case of respondents whose mothers are undergraduates as compared to the respondents whose mothers are graduates (p=0.071). However, there were no differences in the social media score between the respondents who have graduate mothers and those with postgraduate mothers.
Social media has emerged as a sure shot solution these days for people of all ages, to spend time, connect and foster relationships. Hu et al. (2018) stated that the formation of social media habit is an intentional process involving conscious decision making and past behavior repetition.