Published Online:May 2025
Product Name:The IUP Journal of Operations Management
Product Type:Article
Product Code:IJOM040525
DOI:10.71329/IUPJOM/2025.24.2.61-85
Author Name:Vikas Kumar
Availability:YES
Subject/Domain:Management
Download Format:PDF
Pages:61-85
To improve supply chain efficiency and resilience, the fast-growing horticulture industry must adopt blockchain, Internet of Things (IoT), and artificial intelligence (AI). This quantitative study investigates these technologies’ individual and collective impacts on horticulture supply chains, employing a structured survey methodology with a sample of 200 stakeholders. Utilizing multiple linear regression analysis, the study reveals that IoT utilization significantly enhances supply chain efficiency, followed by blockchain adoption and AI integration. Furthermore, the synergistic integration of blockchain, IoT, and AI technologies demonstrates a substantial combined effect, underscoring the compounded benefits of leveraging multiple advanced technologies concurrently. Strategic technological resources enable competitive advantage and operational excellence, according to the resource-based view (RBV) and Technology-Organization-Environment (TOE) frameworks. The results have been used to deduce actionable insights for the supply chain manager on priorities related to investments in IoT for monitoring in real-time, the deployment of blockchain for enhancing traceability and reducing fraud, and integrating AI for top performance in predictive analytics.
Horticulture is indispensable in view of attaining environmental sustainability, food security, and economic growth (FAO, 2020). It involves growing, harvesting, processing, distributing, and retailing almost all sorts of products, ranging from fruits and vegetables to flowers and even ornamental plants.