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COVER
STORY
Emerging
Issues in Management: New Millennium Challenges
- - Prof. H K Bedi, Dr. Archi Mathur, Leela Vedantam
Managers
in the new millennium face new challenges. They need to update
themselves in multidimensional fields so that they can accomplish
the desired results in the competitive business environment.
© 2005 IUP. All Rights Reserved
MARKETING
Retailing
of Organic Products: Challenges and Opportunities
- - Vivek P Pai, Harsh Bhargava
Growing
health concerns are prompting consumers to demand a healthier
alternative to chemical fertilizers. As a result, farmers
are reverting to the age-old techniques of organic farming.
The irony of the matter is that farmers who produce organic
fruits and vegetables are having trouble in finding a suitable
market for their products. The market for organic products
does exist... but the consumers need to be made aware of it.
© 2005 IUP. All Rights Reserved
MARKETING
Brand-building:
Lessons from Emerging Economies
- - Dr. Patrick Low Kim Cheng
Each
country has its strengths and weaknesses. For the emerging
country brand-building is a challenge. How can an emerging
economy use its strengths to build a brand?
© 2005 IUP. All Rights Reserved
MARKETING
Customer
Relationship Management: The Need of the Indian Healthcare
Sector
- - Ravi Kumar Sharma
The
healthcare sector in India has made little investment on database
and on enterprise management software. While the sector has
immense potential, the need of the hour is to become customer-centric
by adopting Customer Relationship Management (CRM).
© 2005 IUP. All Rights Reserved
MARKETING
Customer
Innovation: Indispensable for a Customer-centric Business
- - Anitha Dilipan, Nitha Rajan
Customer
or User innovation is a recently coined terminology, although
it has been prevalent for long in a tacit manner. Customer
innovation goes one step ahead of market surveys as it involves
the customer in the whole innovation stream.
© 2005 IUP. All Rights Reserved
MARKETING
Need
Creation: The Micro-lens Approach
- - Shanthi Venkatesh
The
ever-changing market environment has forced companies to create
a need, and a product based on that need to survive in this
intensifying competitive world.
© 2005 IUP. All Rights Reserved
STRATEGIC
MANAGEMENT
Control
Over Crude Oil Prices: The OPEC Story
- - S Subramanian
Everyone
knows that Organization of Petroleum Exporting Countries (OPEC),
a group of sovereign countries, controls a major chunk of
oil production. But most people do not know how exactly OPEC
controls the production and prices of crude oil. In this article
the author analyzes the history of oil industry to understand
how and why the OPEC controls oil prices.
© 2005 IUP. All Rights Reserved
STRATEGIC
MANAGEMENT
Fast
Food Industry in the US: Looking for a Healthier Menu
- - Rwitankar Coondoo
The
conventional fast food industry in the US is under tremendous
pressure from health freaks. Moreover, new smaller players
are also emerging in the market with healthier versions of
the fast food. How will fast food giants like McDonald's,
Wendy's, Burger King and KFC cope with these challenges?
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
Reforms
with a Rural Face: Focus on Agriculture
- - Prof. K P Prabhakaran Nair
It
is high time the government comes out from its usual "promising-doing"
gap and form some effective agriculture and rural policies
and implement them further. Otherwise the country is certain
to suffer from lack of food.
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
Contract
Farming: Ideally Suited for the Horticulture Sector
- - Rahul Gupta
Though
India is a leading producer of several food items, a majority
of Indian farmers, especially the small and marginal ones,
continue to be economically backward. The horticulture sector,
where small holding size farms are common, is ideally suited
for contract farming which would be mutually beneficial to
both the farmers and agribusiness.
© 2005 IUP. All Rights Reserved
GENERAL
MANAGEMENT
Managerial
Decision-making: An Art or a Science?
- - Colonel VRK Prasad
Good
decision-making ability is the key to managerial success.
What are the characteristics of good managerial decision-making?
© 2005 IUP. All Rights Reserved
GENERAL
MANAGEMENT
Towards
Effective Management: The Essence of Management
- - K Sethumadhavan
Effectiveness
and efficiency are two important goals of any management process
and a management activity is always measurable.
© 2005 IUP. All Rights Reserved
OPERATIONS
MANAGEMENT
The
Principle of Postponement: Some Reflections
- - B V Cadambi
The
Principle of Postponement is a powerful concept in designing
supply chains. It is a useful strategy in managing operations.
© 2005 IUP. All Rights Reserved
BOOK
REVIEW
Blink:
The Power of Thinking without Thinking
- - Malcolm Gladwell
This
book discusses the first impressions that form in our minds
and the way they can positively or adversely affect our decisions,
interpersonal behavior and communication in society. With
sufficient training and experience, it is possible to effectively
manage the outcomes of this unconscious thinking process to
our advantage.
© 2005 IUP. All Rights Reserved
CASE
STUDY
AirAsia
- Southeast Asia's Most Successful Low-cost Airline
- - Sanjib Dutta, Shirisha Regani Sanjib Dutta, Shirisha Regani
"There
is tremendous camaraderie here (at AirAsia) with no hierarchy
and a family environment. We cannot ever change that. As soon
as we change it we will lose our focus."
-
Tony Fernandes, Founder and CEO of AirAsia, in 2004.
"Fernandes's
biggest challenges will be to manage growth, and to avoid
both a destructive price war and the temptation to enter markets
with fundamentally different economics, such as long-haul
flights. For now, his lead over competitors looks unassailable."
-The
Economist, in 2004.
© 2005 IUP. All Rights Reserved
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