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The IUP Journal of Entrepreneurship Development


Micro, Small and Medium Enterprises in North East India: Performance and Prospects

--Navin Kumar Rajpal

India is home to a large number of small entrepreneurs. The Micro, Small and Medium Enterprises (MSMEs) play a dominant role in the economic development of India not only by providing employment opportunities to the large section of society but also by making a significant contribution to India’s GDP and export. The major advantages of this sector are higher employment generation and income potential at low capital cost. The North Eastern Region (NER) of India is among the major backward regions of the country. The main reason for their uneven growth is their geographical location and distance from mainland. Further, factors like climatic conditions, poor infrastructure, political disturbances, local dominance and market unavailability have retarded the growth of industries in this region. The MSME sector provides a new hope not only to the unemployed population of the region but also in bringing overall balanced growth. This paper presents a comparative picture of MSME development in India and its NER. Further, special emphasis has been laid on the growth of MSME sector in different states of NER, their composition, and reasons for their backwardness and lower growth.

Promoting Firms Within the Cluster: A Policy Experience of the Sports Goods Cluster at Jalandhar

--Priya Jhamb

Clusters have been in existence in India for centuries and are famous for their products at both national and international levels. Cluster is an important source of employment creation as well as economic growth. In recent years, particular attention has been paid to the development of industrial cluster. The present study attempts to review various policies designed by the government for the development of sports goods cluster at Jalandhar by analyzing the various policies issued by the government for the cluster. The government is not found to be active in the cluster, and very few initiatives were taken up by the government for the development of the cluster. The findings suggest that the government should redefine its policies to ensure the growth of the cluster.

The Impact of Self-Help Groups on Women Entrepreneurship: A Study

--Vishnu Vadde and N Vijaya Ratnam

A typical rural women’s Self-Help Group (SHG) is a good example of capacity building for prospective entrepreneurs. It aims at enabling the members with no educational, industrial or entrepreneurial background to become selfdependent and self-reliant by developing and enhancing their decision-making capacity and instilling in them the strength and confidence for solving their problems. The present study attempts to empirically identify the role behavior profile and traits of SHG women entrepreneurs and to give suggestions to strengthen the force of entrepreneurship among SHG women in Guntur district of Andhra Pradesh, India, by analyzing 240 respondents from two revenue divisions. The findings of the study reveal that the traits and role behavior profile of women entrepreneurs improved after their joining the SHGs.

Blue Ocean Marketing Strategy: A Study of Refractory Industries in Odisha

--Saikat Gochhait and P C Tripathy

For refractory industries to be successful in terms of reasonable profit rate with multiplying sales and consistently rising market share, it is essential for them to adapt the most appropriate marketing strategy for creating new customers and retaining them. So, to cope with the changing customer expectation in the fast changing economic and non-economic environment, there is a need for adopting strategies by the marketers to enhance their sales. In today’s business firms, two main marketing strategies are used in creating new customers and retaining the existing ones. This paper deals with the limitations of Red Ocean Marketing Strategy that promotes guerrilla marketing and brand wars, which has led to a fresh debate on ethical and legal grounds. Blue Ocean Marketing Strategy that helps in creating uncontested market spaces has also been discussed, highlighting its methodological principles that apply to all types of refractory industries. The discussion presented in this study gives a clear picture of the competitive advantages and core competence areas of refractory industries in Odisha.



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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.


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