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The IUP Journal of Entrepreneurship Development


Pricing Strategy Adopted by Small-Scale Entrepreneurs

--Shweta Sharma

Pricing is one of the most important decisions of a firm. It plays a crucial role in competitiveness and creating demand for a particular product. While pricing strategy refers to the different methods which companies use to price their products, almost all companies, large or small, base the price of their products on production, labor and advertising expenses and then add on a certain percentage so they could make profit. There are several different pricing strategies such as penetration pricing, price skimming, discount pricing, product life cycle pricing and even competitive pricing. The main aim of the present research is to analyze the pricing strategies of small-scale entrepreneurs in Himachal Pradesh.

A Study on the Problems Faced by Women Entrepreneurs in Service Sector in Chennai

--B N Padmaja Priyadarshini and Lalitha Ramakrishnan

Service sector is an easily approachable sector for entrepreneurship for reasons such as low investment, easy made infrastructure and its nature. Especially, it is an added advantage for a woman due to her patience, creativity, hospitality, etc. Metros like Chennai have all facilities to support entrepreneurship, especially in the service sector. In the present paper an attempt has been made to analyze the problems of women entrepreneurs in service sector in Chennai city and to evaluate the prospects of women entrepreneurship. In order to develop a business, women entrepreneurs need to possess a lot of characteristics. Despite having those characteristics, women face a lot of problems and challenges pertaining to business and work-life balance. The crucial challenges and problems faced by women in leading their venture are identified in this research. If a woman is vibrant enough to start her enterprise, she has to understand that the abovementioned problems and challenges may be a hindrance and make her face failure in her business. Hence, she has to prepare herself to face the above challenges and issues in order to grow and sustain her venture.

The Effect of Different Age Groups on Entrepreneurship: Evidences for Iran

--Mohsen Mohammadi Khyareh and Reza Mazhari

This paper attempts to overcome the methodological challenges in demonstrating the effect of age on the determinants of entrepreneurship by investigating the determinants of entrepreneurship for various age groups. The analysis uses data from the Global Entrepreneurship Monitor (GEM) of 2014 for Iran. Results of binary logistic regression show that, there are significant correlations between certain determinants and the level of activity in early-stage entrepreneurship. The results suggest that all four determinants considered in this paper have significant influence on the dependent variable, total early-stage entrepreneurial activity.

The Effectiveness of Chinese Governmental Support for Graduate Entrepreneurs vis-á-vis UK: An Analysis

--Site Chen and Robert A Phillips

Evidences from several sources including the Global Entrepreneurship Monitor (GEM) suggest that entrepreneurial intent is high amongst young Chinese graduates, but support mechanisms are either lacking or misunderstood by those entrepreneurs aiming to start their own business. The aim of this work was to suggest recommendations to narrow this gap. To this end, a comparison was undertaken to examine what government measures exist and are effective in a well-developed, highly ranked entrepreneurial economy such as in the UK as compared to that of China and what could be recommended to boost entrepreneurial culture and output, boosting economic activity. A number of areas have been considered for comparison including financial support such as loans and grants as well as ‘red tape’ and incentives which may directly or indirectly affect the ease of starting a business (such as tax breaks for example that might make it easier for private investors to invest). It is found that there are a considerable number of valuable programs available to those in China wanting to start a business including funding, tax breaks, infrastructure and other helpful policies, but often the rules and regulations are a complex and time-consuming barrier and this is the main area to be addressed.



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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.


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